10 March 2015

Belgium / Netherlands Premium Brand Comparison 2014

A Tesla recharging in Amsterdam

The size of the passenger car markets is similar, with Belgium being 25% larger which creates a ratio of 1:1.25. Any brands under 1.25 are favoured by the Netherlands (orange), and any over that preferred in Belgium (yellow). Belgians certainly buy more premium cars.

Tesla benefits from incentives in the Netherlands and Volvo too recently but to a lesser extent. Volvo cars were made in both nations and still are in Belgium. Land Rover is strongly favoured in Belgium and many are sold as commercial vehicles which would stretch the gap further. A major reason is that in the Netherlands disincentives for vehicles such as Land Rovers have affected sales there.


Brand Belgium Nederland Ratio

Tesla 521 1,465 0.36

Lexus 1,271 1,850 0.69

Volvo 15,822 22,002 0.72

MINI 4,997 3,675 1.36

Alfa Romeo 2,228 1,591 1.40

Infiniti 48 29 1.66

Audi 29,939 15,589 1.92

BMW 32,024 15,462 2.07

Porsche 2,126 1,025 2.07

Mercedes 25,099 11,852 2.12

Jaguar 920 384 2.40

Maserati 326 125 2.61

Land Rover 4,389 1,445 3.04

Lotus 59 4 14.75

Although small in numbers, luxury marques are more likely to be bought in Belgium. The low numbers can be deceiving as Rolls Royce didn't sell any cars in the Netherlands for the previous two years, but RR did so in Belgium - in similar numbers - each year to 2014.


Brand Belgium Nederland Ratio

Rolls Royce 7 15 0.47

Bentley 41 41 1.00

Lamborghini 10 4 2.50

Ferrari 68 26 2.62

Morgan 13 4 3.25

Aston Martin 45 11 4.09

Meanwhile, somewhere in a Belgian wood....

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