16 October 2018

Romania Passenger Car Sales : Jan-Sep 2018


This is one place that sales have reacted to the new fuel consumption and emissions standards (WLTP) to an extreme degree. Sales are up 33.3% for the year so far but were down a whopping 73.4% in September! For example Audi sales were down 92.6% for the month with just 19 units sold. It will be interesting to see how long it takes for sales to return to a more normal pattern.

Below the % column is market share and the +/- is shift in that share, comparing the first nine months of 2018 with the full 2017 year. Below green shows market share gain and yellow a drop.

Renault sales were up 65% for the year and that translated into an 18% growth in market share. Nissan was up 90% and expanded by 32% when it came to its share of the pie. Mercedes Benz managed to lose 16% when looking at its share, but still gained 14% in sales, showing how in a boom in sales you need to do better than a slight sales gain.


17 18 Brand 2018 % +/-

1 1 Dacia 29,306 27.5% -3.6%

5 2 Renault 9,228 8.7% 18.0%

3 3 Škoda 8,714 8.2% -1.6%

2 4 VW 8,453 7.9% -11.0%

4 5 Ford 7,505 7.0% -8.0%

6 6 Opel 6,625 6.2% 10.4%

8 7 Hyundai 4,289 4.0% 8.8%

9 8 Toyota 3,836 3.6% 0.8%

7 9 Mercedes 3,509 3.3% -16.0%

11 10 Suzuki 3,365 3.2% 13.6%

13 11 Nissan 2,623 2.5% 32.3%

15 12 Peugeot 2,493 2.3% 28.9%

10 13 Kia 2,403 2.3% -23.9%

12 14 BMW 2,039 1.9% -21.6%

14 15 Audi 1,965 1.8% 0.1%

16 16 Mazda 1,714 1.6% -4.2%

18 17 Citroën 1,434 1.3% 40.4%

17 18 Fiat 1,349 1.3% -8.1%

20 19 Honda 1,174 1.1% 29.6%

23 20 Chrysler 881 0.8% 114.4%

19 21 Seat 848 0.8% -15.6%

21 22 Land Rover 608 0.6% -30.4%

22 23 Volvo 470 0.4% 10.1%

24 24 Mitsubishi 343 0.3% 27.1%

26 25 MINI 295 0.3% 40.5%

25 26 Porsche 252 0.2% -4.5%

28 27 Jaguar 191 0.2% 17.0%

30 28 smart 175 0.2% 146.5%

27 29 Lexus 132 0.1% -20.2%

29 30 Alfa Romeo 121 0.1% 34.0%

33 31 Ssangyong 89 0.1% 237.5%

31 32 Subaru 57 0.1% -9.4%


Other 109 0.1%

Total 106,595
33.3%

Greece Passenger Car Sales : Jan-Sep 2018


This market had WLTP disruption all over it. Sales up 20.4% YTD, despite a fall of 17.2% in September. Some brands have managed to lose sales despite the increases. Mazda has pulled for the second time in a few years but one would assume they will be back.

Below the % column is market share and the +/- is shift in that share, comparing the first nine months of 2018 with the full 2017 year. Below green shows market share gain and yellow a drop. With the total sales up 20%, some are shown in yellow when they did increase. Losing some of your share is something no one wants to do.

Toyota is well placed on top with VW moving into second place. Premium brands have all taken a hit with the exception of a few smaller selling ones. The Toyota Yaris was popular with 4831 sold, the Fiat Panda registered 3257 sales, the VW Polo 3182 and Peugeot 208 3071. Small cars rule.


17 18 Brand 2018 % +/-

1 1 Toyota 9,007 10.7% -5.9%

3 2 VW 7,653 9.1% 17.4%

2 3 Nissan 6,954 8.3% 1.3%

4 4 Peugeot 6,915 8.2% 11.4%

6 5 Fiat 6,061 7.2% -0.8%

5 6 Opel 5,610 6.7% -11.5%

7 7 Suzuki 4,949 5.9% -3.3%

9 8 Hyundai 4,809 5.7% 24.8%

8 9 Citroën 4,168 5.0% 7.9%

12 10 Renault 3,466 4.1% 2.9%

11 11 Ford 3,162 3.8% -15.1%

14 12 Škoda 2,947 3.5% 0.0%

10 13 Mercedes 2,813 3.3% -24.8%

18 14 Kia 2,464 2.9% 105.4%

16 15 Seat 2,368 2.8% 32.4%

13 16 Audi 2,195 2.6% -25.5%

15 17 BMW 2,077 2.5% -31.4%

19 18 Volvo 1,178 1.4% -5.5%

17 19 MINI 1,157 1.4% -22.9%

21 20 Dacia 1,094 1.3% 43.3%

20 21 Chrysler 949 1.1% 2.8%

22 22 Honda 531 0.6% -12.5%

24 23 smart 461 0.5% -21.6%

23 24 Alfa Romeo 384 0.5% -32.2%

25 25 Mitsubishi 236 0.3% 23.0%

26 26 Land Rover 137 0.2% 9.6%

31 27 Jaguar 87 0.1% 146.3%

28 28 Porsche 61 0.1% -4.6%

29 29 DS 48 0.1% -16.2%

32 30 Lexus 45 0.1% 31.0%

33 31 Subaru 44 0.1% 35.6%

30 32 Ssangyong 26 -45.5%


Others 20

Total 84,076 20.4%

Data source: SEAA.