15 November 2017

GM Korean Manufacturing: Down But Not Out (Yet)


When Daewoo divested itself of vehicle manufacturing in 2001, GM moved in and created GMDAT. Passenger car production soon was on the rise and over 900,000 units were made in 2007. However, since 2011, numbers have regularly dropped. It isn't just a GM Korea problem, total Korean car manufacturing has been down slightly. It is that GM Korea has dropped more than average. The ending of the Chevrolet brand in Europe was a big blow.

A new issue has arisen to unsettle GM's Korean workforce and that is GM's selling off its Opel/Vauxhall operation in Europe. For the year 2016, 147,500 cars were produced in GM's Korean plants for GM Europe. PSA is trying to rationalise its plants in Europe and bringing back production to Europe is part of that. More fully utilising European facilities is sensible for PSA.

On the flip side, GM is trying to make GM Korea profitable and this new development won't have helped. Workers at GM Korea's four plants earn wages that are quite high and they are inclined to strike. GM is walking away from business that is losing money, hence the recent departures from Russia, Europe, India, South Africa and Indonesia.

Summary: The question is can GM make its Korean operation a viable part of its company? Four plants (three assembling cars) seems too many. The Gunsan plant is well underutilised - perhaps operating at something like 30% of capacity - and appears will be sold. There is much speculation but the fact is there overcapacity and a need to make GM Korea profitable.

PS. The figures below exclude commercial vehicles which are small in volume anyway. Just passenger cars are shown.


GM Korea PC Production

Year PC (Units) % Tot +/-

2002 272,600 10% -24%

2003 387,800 14% 42%

2004 540,600 17% 39%

2005 632,900 19% 17%

2006 757,200 22% 20%

2007 940,500 25% 24%

2008 794,200 23% -16%

2009 521,400 17% 1%

2010 757,900 19% 40%

2011 795,400 19% 9%

2012 768,400 18% -3%

2013 757,700 18% -1%

2014 623,000 15% -18%

2015 601,000 15% -4%

2016 569,400 15% -5%

14 November 2017

Land Rover Sales Belgium By Model: 2002-2015


Getting sales by model data for Belgium isn't easy but I can share some with you. Fourteen years of sales for Land Rover, but stopping at 2015. It would have been nice to add 2016 but I realise it isn't happening so might as well reveal what is available.

For this period, sales increased 120%. Between 2002 and 2011 nothing really happened the the advent of the Evoque seemed to change that. It added sales without canabalising any it seems, the ideal scenario when a new niche is entered.

For 2016, LR attained 6,275 registrations, up another 7%. By adding 2016 sales, LR easily passed the 50,000 mark for the 15 years.

Technically, the Discovery Sport replaced the Freelander so should be in one column but I decided not to do it that way. Others are mainly commercial registrations for which I was unable to find model detail. Many of them surely would be Defenders.

Yr Evoq Dis Sp RR Sp Defend R Rov Disco Freel Others Total +/-
02 - - - 125 625 300 1,175 450 2,675 -
03 - - - 125 600 275 1,100 525 2,625 -2%
04 - - - 100 225 125 1,175 1,075 2,700 3%
05 - - 575 125 200 400 825 1,000 3,125 16%
06 - - 1,225 425 225 425 575 - 2,875 -8%
07 - - 1,125 475 400 475 1,075 - 3,550 23%
08 - - 975 625 275 400 825 - 3,100 -13%
09 - - 725 400 225 325 525 - 2,200 -29%
10 - - 800 375 250 450 625 - 2,500 14%
11 175 - 725 500 250 450 650 - 2,750 10%
12 2,650 - 475 400 100 300 425 - 4,350 58%
13 2,550 - 425 375 400 250 425 - 4,425 2%
14 2,325 - 1,075 450 325 275 375 - 4,825 9%
15 1,975 1,325 975 725 375 275 50 175 5,875 22%
Tot 9,675 1,325 9,100 5,225 4,475 4,725 9,825 3,225 47,575 120%

13 November 2017

Citroën & DS Car Production By Model : 2016

C4 Picasso 

Citroën had a small reduction in its core brand to go with the same result in 2015. On the other hand, it's upmarlet sub-brand DS had its 4th consecutive year of decrease, this years 18% the worst of them. I do get the impression that things will turn around soon. They have to or else.

Citroën: The C4 & C4 Picasso was the top model as it has been for the past six years. Mind you the C3 nearly passed it. After that, its a long way down to the other cars. Those two models have over two thirds of all sales.


14 15 Model 2016 % +/-

1 1 C4/C4 Picasso 327,940 34.9% -19%

2 2 C3/C3 Picasso 317,567 33.8% 17%

3 3 C-Elysée 127,610 13.6% 9%

4 4 Berlingo 74,018 7.9% 12%

5 5 C1 65,577 7.0% 8%

6 6 C5 13,372 1.4% -62%

9 7 Spacetourer 5,058 0.5% n/a

- 8 C6 4,316 0.5% n/a

7 9 Nemo 2,253 0.2% -72%

8 10 C-Zero 1,854 0.2% 19%

- 11 E-Mehari 969 0.1% n/a



Total 940,534
-3%

DS: Four models, none of which sells that well although the DS3 accounts for nearly half the sales. Fewer people than ever are wishing to buy one.


14 15 Model 2016 % +/-

1 1 DS3 40,659 47.7% -16%

3 3 DS4 21,980 25.8% 13%

2 2 DS5 12,455 14.6% -39%

4 4 DS6 10,124 11.9% -34%



Total 85,218
-18%

Data source: CCFA.