26 April 2018

Rolls Royce Global Model Sales : 2016-17

I wasn't expecting the fall in sales that RR experienced in 2017. It would be easy to say it's a disaster but the truth is RR has grown very quickly in recent years and this is still one of its best years in its history. That said, why did it happen? The official reason is: "In the ultra-luxury segment, Rolls-Royce was unable to match the previous yearʼs strong result. With the Phantom model changeover and in a difficult environment, sales decreased by around 16 percent to 3,362 vehicles". 


The word Phantom means in part an illusion,
but this large, imposing car is anything but.

Things will improve with the next Phantom model arriving early 2018 and at the end of the year the all new Cullinan SUV. However, the number of customers at this rarefied altitude isn't huge so getting it right is very important (just ask Mercedes-Benz about Maybach). A famous brand in itself isn't enough, even one as special as RR. So models such as the Cullinan have to be done well and I have no reason to doubt that.

Rolls Royce
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 Wraith/Dawn 2,029 60.4% -17%
2,447 61.0% 45%
2 2 2 Ghost 1,098 32.7% -7%
1,175 29.3% -27%
3 3 3 Phantom 235 7.0% -40%
389 9.7% -20%

Total 3,362
-16%
4,011
6%

Data source: BMW Group.

24 April 2018

BMW MINI Global Model Sales : 2016-17

The Clubman is my pick of the range, but it is long

Sales for the MIN are at a record level for 2017, 3% above the previous year's record. Commencing production in the Netherlands has allowed this to happen. The UK site has capacity constraints and Magna Steyr in Austria only made the Countryman.

BMW has done some good things with MINI and others have fallen flat. The basic models have been retained while the fringe efforts have been binned. Four are left as seen below. The basic hatch has just over half the total, a figure it has held fairly consistently.

MINI
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 Hatch 194,070 52.2% -2%
198,373 55.1% -11%
2 2 2 Countryman 84,888 22.8% 24%
68,301 19.0% -15%
7 3 3 Clubman 59,572 16.0% -6%
63,509 17.6% 694%
3 4 4 Convertible 33,351 9.0% 11%
30,050 8.3% 112%

Total 371,881
3%
360,233
6%

The UK operation makes all but the Countryman, while the Born plant in the Netherlands is used to make that plus the Hatch. It now accounts for over 40% of the total, more than I expected. 

Plant Production
2 2 2 UK 223,817 57.0% 6%
210,971 59.9% 5%
7 3 3 Netherlands 168,969 43.0% 93%
87,609 24.9% 54%
3 4 4 Austria - -100%
53,528 15.2% -35%

Total 392,786
12%
352,108
3%

Data source: BMW Group.

I used to do an annual list of MINI production by nation. However, BMW has taken to combining MINI sales with BMW brand whenever it can so I cannot get enough data to make it worth the trouble. The reason is that some in the media have made a big thing of the Mercedes Brand passing the BMW brand to become the number one premium marque. With MINI added to BMW, it is still the largest so I think that is why BMW has resorted to this.  

The convertible, in case the absence of a roof wasn't noticed

20 April 2018

Opel/Vauxhall Production By Model : 2016-17

The Crossland er...crossing land

Since PSA took over Opel/Vauxhall, changes have been implemented to get the company on a sound footing. In the UK, Luton has been given the green light to make new light commercial models, but for some other plants the uncertainty continues. Germany's chancellor has just stated she expected PSA to honour its commitments made during the 2017 takeover.

The problem is the company has been a loss maker for some time and PSA can not afford for that to continue. Production volume was down 7% in 2017 as the company rationalises its sales focus. That makes plant capacity an issue.

Looking over the sales by model, the top three accounted for 60% of the total, down from 64% in 2016. The new Crossland and Grandland models look promising but many models were down as the changes are implemented. Chasing volume is all very well but at the end of the day business is about profit and if that can be achieved quickly, then PSA will be both relieved and satisfied.

14 15 16 17 Model 2017 % +/-
2016 % +/-
1 1 2 1 Corsa 248,271 22.2% -15%
291,082 24.1% 3%
2 2 1 2 Astra 239,796 21.5% -21%
304,855 25.3% 20%
3 3 3 3 Mokka 180,476 16.2% 3%
175,395 14.5% 3%
4 4 4 4 Insignia 88,131 7.9% 7%
82,562 6.8% -13%
- - - 5 Crossland 62,910 5.6% n/a
-

8 5 5 6 Vivaro 61,128 5.5% -19%
75,303 6.2% 14%
- 7 9 7 Karl/Viva 48,591 4.3% 1%
48,026 4.0% -13%
7 6 7 8 Adam 48,059 4.3% -9%
52,735 4.4% -5%
5 9 6 9 Zafira Tourer 44,818 4.0% -20%
56,132 4.7% 19%
- - - 10 Grandland 30,929 2.8% n/a
-

10 11 10 11 Movano 20,490 1.8% -23%
26,568 2.2% 22%
9 10 11 12 Combo 19,331 1.7% -24%
25,541 2.1% 6%
6 8 8 13 Meriva 17,900 1.6% -65%
51,424 4.3% -4%
13 12 12 14 Cascada 3,570 0.3% -75%
14,492 1.2% 98%
14 - - 15 Ampera 2,791 0.2% n/a
-

11 13 13 16 Antara 129 0.0% -92%
1,614 0.1% -71%
12 - - - Agila -


-


Other 11

446
Total 1,117,331 -7%
1,206,175 6%

Data source: Opel.

The Grandland model