24 January 2018

New Zealand Car Sales : 2017

Am I the only one thinking The Toyota C-HR has 
been heavily influenced by the Nissan Juke?

Toyota took over from Ford in 1989 as the top selling brand. In 1998, Ford had one more year in the spotlight and Holden likewise in 2001 but otherwise it has been the Big T on top. Of course, here we're talking cars, not vehicles. In NZ, the pick up is a commercial vehicle so that changes things greatly as that sort of transportation is becoming increasingly popular.

Toyota is in no danger of being passed, due it having a stranglehold on the rental fleet market. It's sales were well down but it always gets a sales later in the year with fleet purchasing. Mazda outsold Holden but only due to pick ups not being counted here. Mitsubishi and Suzuki have both shot up the list due to their value for money pricing policy.

Ford's demise is due to its ever increasing reliance on the Ranger pick up and less on passenger cars. It's the top selling vehicle in NZ. I think Ford NZ is ending up with too many eggs in one basket. Nissan dropping car sales and just relying on SUVs is no doubt profitable but affects volume.

Three new brands entered the market, Havel, Infiniti and Seat. One that seems to have left is Chery. Factory built I think are private projects which I don't include in the list proper. The very bottom figure is used imports - mainly from Japan - which is a RHD market as well.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the market share of 2017 against the 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
1 1 1 1 1 Toyota 20,919 19.3% 17%
17,878 17.4% 0%
5 5 3 3 2 Mazda 9,927 9.1% 5%
9,417 9.2% 8%
2 2 2 2 3 Holden 9,709 8.9% -7%
10,388 10.1% 1%
7 6 6 6 4 Mitsubishi 7,392 6.8% 22%
6,070 5.9% 7%
3 3 4 5 5 Hyundai 7,009 6.5% -4%
7,329 7.1% -5%
6 7 8 9 6 Suzuki 6,940 6.4% 31%
5,290 5.2% 21%
11 11 11 8 7 Kia 6,495 6.0% 23%
5,295 5.2% 62%
4 4 5 4 8 Ford 6,479 6.0% -13%
7,468 7.3% 23%
9 8 7 7 9 Nissan 4,796 4.4% -13%
5,544 5.4% 17%
10 10 10 10 10 Honda 4,624 4.3% 17%
3,963 3.9% 10%
8 9 9 11 11 VW 4,050 3.7% 4%
3,894 3.8% 3%
14 15 12 12 12 Subaru 3,347 3.1% 26%
2,663 2.6% 17%
16 16 14 13 13 Mercedes 2,541 2.3% 2%
2,482 2.4% 18%
13 13 16 16 14 Audi 2,062 1.9% 13%
1,830 1.8% 4%
12 12 15 15 15 BMW 1,957 1.8% 5%
1,864 1.8% -5%
15 14 13 14 16 Chrysler 1,543 1.4% -25%
2,071 2.0% -2%
19 19 18 18 17 Škoda 1,281 1.2% 6%
1,209 1.2% 20%
22 20 19 19 18 Land Rover 1,182 1.1% 2%
1,157 1.1% 25%
18 18 17 17 19 Ssangyong 830 0.8% -43%
1,462 1.4% -5%
17 17 21 20 20 Peugeot 781 0.7% 4%
751 0.7% -1%
20 23 22 21 21 Lexus 712 0.7% -1%
720 0.7% 12%
21 22 23 23 22 MINI 670 0.6% 12%
600 0.6% -2%
26 24 24 22 23 Volvo 540 0.5% -11%
608 0.6% 20%
29 27 25 24 24 Porsche 355 0.3% -23%
460 0.4% 4%
32 31 30 25 25 Jaguar 354 0.3% -5%
374 0.4% 114%
42 32 28 28 26 Isuzu 269 0.2% 5%
256 0.2% 27%
31 28 26 27 27 Renault 267 0.2% 2%
262 0.3% 13%
- - 39 39 28 Tesla 244 0.2% 917%
24 0.0% 14%
24 25 27 29 29 Citroën 234 0.2% -4%
245 0.2% 10%
30 21 20 26 30 Fiat 194 0.2% -30%
278 0.3% -65%
37 33 33 34 31 Maserati 132 0.1% 106%
64 0.1% -3%
28 29 32 32 32 Alfa Romeo 123 0.1% 16%
106 0.1% 1%
27 30 43 - 33 Havel 94 0.1% n/a
-

- 43 31 33 34 Yamaha 92 0.1% 18%
78 0.1% -28%
39 34 36 31 35 Mahindra 86 0.1% -26%
116 0.1% 231%
34 39 35 41 36 Aston Martin 58 0.1% 164%
22 0.0% -39%
43 - - - 37 Infiniti 52 0.0% n/a
-

- - 43 35 38 LDV 50 0.0% -17%
60 0.1% n/a
33 35 34 36 39 Can Am 47 0.0% -20%
59 0.1% 13%
36 37 37 37 40 Bentley 44 0.0% 19%
37 0.0% 23%
41 40 42 39 41 Mclaren 33 0.0% 38%
24 0.0% 167%
35 41 40 38 42 Ferrari 25 0.0% -24%
33 0.0% 74%
40 42 41 41 43 Lamborghini 16 0.0% -27%
22 0.0% 83%
- - - - 44 Seat 12 0.0% n/a
-

38 36 38 43 45 SAIC MG 9 0.0% -40%
15 0.0% -46%
- 44 43
46 GM US 3 0.0% n/a
-

23 26 28 30 47 Chery 2 0.0% -98%
118 0.1% -41%

Factory Built 1 0.0% -88%
8 0.0% 33%

Others 26
30
Total 108,608
6%
102,644
8%
Used Imports 165,654
11%
149,531
4%

Data source: MIA.