
Registrations were up 3% in 2025 so very steady at 391,000. It was 1% up on the average for the last ten years! That's very consistent. Despite the total sales evenness, change with in the market can be extremely variable.
Looking at the movement in the Ranking and +/- columns, things are fluid. Some of that may be down to periodic changes to incentives and perhaps a penchant for the new and interesting.
Kia first went to the top in 2022 for a one off success, then returned in 2024. It has established an overwhelmingly strong case for remaining there for 2026.
With the Netherlands encouraging electric cars, one may have expected more from some of them. Tesla is down at 10th after finishing 4th in 2024. Where are the Chinese brands that have put so much into electric cars? Well, they aren't proving as popular in the Netherlands as they could have, so far at least.


