Registrations were up 9% to 69.000, a good result. Better still, it was 40% up the the previous ten year average! 2025 was a record year, beating the previous best of 2024.
Fiat moved into top spot, ending Chevrolet's three year tenure in that cherished ranking. BYD has moved into third and surely has intent on improving on that. Many other Chinese brands are now present here and doing quite well.
It's unusual to see Toyota back at 13th, the lowest place since a poor year it had in 2015. That reflects what a tough market place this is, with a plethora of brands entering the scene and making for a congested and competitive environment.
For passenger car sales from 2024:
Data source: Ascoma.
Photos: Fiat Mobi & Chevrolet Captiva, from Fiat & GM Uruguay.

