Daihatsu Historical Sales : 2007-2025

The brand is ideal as reliable city transport. Daihatsu has historically been sold around the world but now is in Asia only.  

The chart shows the past 19 years of sales. Their retreat back to Asia can be seen in how the total has dropped. A recent scandal didn't help either.

In 2025, exports accounted for just 20.5% of the total. In Malaysia, the Perodua models are basically Daihatsu cars and in 2025, 360,000 were sold in that country. They are obviously not included here.    

Daihatsu specialises in small vehicles which have tighter profit margins. I can see why shipping them too far would test margins even more. It's a shame as they are good vehicles.

Data source: Toyota. 

Here I am singing the brand's praises but it was rocked by a scadal in 2024. It led to the suspension of all domestic shipments and production after it was revealed it rigged safety tests. 

Leadership resignations followed, with Toyota taking over the certification process. Sales slumped in 2024 but are returning.  

Summary: A company that has three quarters of its deliveries in the domestic market. Most are Kei cars and they at least have a solid sales base domestically. 

Pics: Move, Taft & Hijet models.

Toyota Group Global Production : 2024-25

If you read the sales version of this, then the format is the same. Production is divided into five regions and further broken down into countries. Worldwide production was 9.95 million and was up 4.5% after a drop of 5.1% the year before. 

Asia: It made up 64.5% of global output. In turn, Japan was half of that. Overall a third of all Toyota's made were done so in the home country. 

North America: Just under a quarter of production was from this region and 62% in the USA. It was up 9.4% in 2025. 

Europe: 809,900 units were made here, down 2%. Just over a third were made in France, which may surprise some. 

Latin America: With regional sales down, it was understandable that production would be too. It was down 7% to 346,000. Argentina passed Brazil to be the largest producer, if only fractionally. 

Africa: It's all about South Africa with some limited assembly in three other countries. With the RSA having a 16.5% increase, that pushed the region up to 132,700 units.

Summary: A broad range of manufacturing, which one might expect from such a global player. 

Data source: Toyota.

Pictures: Lexus NX above & Toyota Harrier below.

Italy Production : 2023-24

The data from the source comes a bit slowly and I forgot about it. It is useful to know which vehicles are produced here. Few countries allow us this insight.

PCs: 2024 wasn't a stellar year by any means. Production was down 43% with all the main companies affected. Stellantis has been doing it tough and most of what is below is theirs. Without a model breakdown, it's hard to pinpoint why.

2025 data has little reason to offer more promise. 

CVs: They were also out of sorts, with a 15% drop in volume. Peugeot was an exception and the arrival of Toyota may help if it improves from here. 

Combine the both and production was at 591,000, down 32%. Production volumes can be more volatile than sales as models can be transferred in or out of plants. 

Data source: ANFIA.