Registrations were up 53% in July. It is already the same as the 2023 total and well up on years prior to that. It seems unusually buoyant as it is outperforming the overall ecomony.
A possible reason is the upsurge in Suzuki, a brand known for value pricing. As the cars surely come from India, then that only adds to the value equation. 34% of the total sales is a clear endorsement of their popularity.
Data source: NLTA. Pictures: Axess Mauritius.
I prefer to count passenger cars separately from commercial vehicles. In the case of the Philippines, PCs exclude MPVs and SUVs so are literally just the traditional car shape. So all vehicles were up 16% YTD.
Toyota/Lexus remains well on top with 48% of the total, not an overly unusual percentage for a protected market although it is a strong position to be in.
Several brands do not belong the the agencies that release this data so they are omitted. Despite that, by far the majority of the volume is accounted for in the chart below.
Data source: CAMPI, TMA. Photograph: Toyota Philippines - the Avanza.
The data below is for all vehicles that Gaikindo reports. Sales for July were down 18% and also down 6% YTD. The market is subject to import duty to foster local manufacturing.
Toyota and its sub brand Diahatsu command half of total sales, down slightly on the 2024 total. Honda retains third spot but its market share is down to 9.8% compared to a full 2024 of 11.6%. With new entrants from China arriving in numbers, it is inevitable that market share will fall for incumbent brands.
BYD only arrived during 2024 but is already up to sixth spot,. The same time frame is with Aion, while Denza (picture above) seems to have just turned up in 2025 and is already making its presence felt. Disruptive times indeed.
Data source: Gaikindo.
