22 November 2014

Korea Car Sales By Brand 1985-89

I have gone back to some very old car sales for Korea and decided to start them from the mid 1980's.

Local brands: Hyundai was even then taking the lead in sales. The source of the Korean brand figures KAMA, labeled one column as GM Daewoo. I assume they were made under licence to GM. They were doing quite well in the local sales race. Kia disappeared in 1982 only reemerge in '87.

1985 Hyundai Stellar. Italian design meets Ford Cortina chassis.

Import brands: A ban on imported cars was partially lifted in 1987, and sales started in limited numbers.   The KAIDA importers association was formed later in 1995 to assist importers, and they provided the import data seen here. Today imports are much stronger as can be seen later in the series.

85 86 87 88 89 Make 1985
1986
1987
1988
1989
1 1 1 1 1 Hyundai 97,546
108,367
138,845
177,823
301,229
2 2 2 2 2 GM Daewoo 36,963
46,194
77,601
79,395
105,648
- - 3 3 3 Kia - -
30,268
60,792
93,072
3 3 4 4 4 Ssangyong 1,650
1,902
2,734
5,551
14,535
- - - 9 5 Ford -
-
-
17
536
- - 5 5 6 Mercedes -
-
10
94
212
- - - 6 7 BMW -
-
-
56
171
- - - 8 8 Peugeot -
-
-
18
88
- - - 7 9 Volvo -
-
-
47
77
- - - 10 10 Fiat -
-
-
11
77
- - - 11 11 Audi -
-
-
9
49
- - - 13 12 Saab -
-
-
2
32
- - - - 13 Honda -
-
-
-
28
- - - 14 14 VW -
-
-
2
17
- - - 12 15 Renault -
-
-
7
6





Total Import 0
0
10
263
1,293





Total 136,159
156,463
249,458
323,824
515,777

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