06 November 2013

Toyota NZ By Model: 2001-12



In 2001, Toyota was third in NZ for passenger car sales, but since then it has been first each year. It has done this with a reliable product and strong fleet sales.



The success is built around the Corolla model, as well as SUVs such as the RAV4, Highlander and Land Cruiser. Large car sales are of the Camry, Aurion and Avensis Wagon. The other column basically features sports car, something Toyota went out of. The recent arrival of the 86 model has been a long overdue addition to the brand.

Market share for Toyota is nudging 20%, and it also leads commercial vehicle sales too. Overall NZ is a successful market for Toyota, one they plan to stay top in indefinitely.

Yr Corolla SUVs Large Yaris Prius MPV Other Total Shr
01 3,500 1,800 2,700 1,000 - 475 90 9,565 16.5
02 4,275 2,375 2,850 1,275 - 600 50 11,425 17.8
03 4,375 3,000 2,575 1,525 25 500 25 12,025 17.1
04 4,900 3,000 2,575 1,550 150 325 25 12,525 16.8
05 5,050 2,925 2,675 1,475 225 300 - 12,650 16.3
06 5,300 2,325 2,575 1,800 225 250 - 12,475 16.2
07 5,075 2,750 3,100 1,600 250 325 - 13,100 16.9
08 6,650 3,250 3,075 1,350 375 275 - 14,975 20.4
09 4,700 2,100 1,900 1,475 425 100 - 10,700 19.7
10 4,900 3,575 2,025 1,400 300 225 - 12,425 20.0
11 4,175 3,700 1,775 1,900 200 50 - 11,800 18.4
12 5,325 4,350 2,200 2,250 600 125 150 15,000 19.5
Avg 4,852 2,929 2,502 1,550 278 296 12,389

Data source: LTSA NZ, without whom sales data by model in NZ would be negligible.

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