05 May 2016

Jaguar Production By Model: 1996-2015

The F-Type sorts cars are very stylish

Production back in the 1990's was based around a big saloon and a sports car. Numbers were low but to be expected with just two models. Ford took over the brand in 1990 and by 1999, it became part of the Premier Automotive Group. The S-Type and X-Type were introduced to give the marque a much needed push to smaller cars and greater volume. It was rather handled poorly and profitability didn't eventuate.

Tata Motors of India took over in 2008 and set about freeing up the creative talent within Jaguar. It did this by taking less of a micro managing style that Ford had preferred. The benefit of letting people who know the premium market 'do their thing' has become apparent.

Looking at the chart below, we can see that with the advent of the S-Type, then X-Type, volume climbed steeply. When they ceased production, volume slipped back. Jaguar needed another S and X-Type but with real Jaguar DNA throughout. The rationalising commenced.

The XJ has presence and beautiful lines for a large car

The XF replaced the S-Type with similar sales numbers in a slowly contracting segment. Its execution was spot on and it is a success. The F-Type was released, which has now replaced the larger XK. It too is on the money. In the twenty years shown below, just over 1.5 million Jaguar cars were made in the UK.

Just arrived on the chart - for a partial year - is the XE, which has replaced the X-Type and is already a smash hit. The F-Pace will be taking Jaguar into a new segment too long neglected. I went on about this glaring omission for years and they finally saw the light (not that my opinion had anything to do with that).

Jaguar is on the move and the marque is now a real alternative to the traditional premium purchase.

Yr XF XE XJ F-Type XK X-Type S-Type Total
96 - - 29,825 - 8,775 - - 38,600
97 - - 28,625 - 14,925 - - 43,550
98 - - 36,800 - 13,225 - - 50,025
99 - - 21,900 - 11,425 - 53,000 86,325
00 - - 23,100 - 12,250 - 53,500 88,850
01 - - 17,800 - 10,750 55,600 38,325 122,475
02 - - 10,875 - 6,850 69,050 36,150 122,925
03 - - 26,950 - 5,650 61,600 31,900 126,100
04 - - 15,000 - 4,400 60,000 26,125 105,525
05 - - 13,200 - 4,025 42,975 23,825 84,025
06 - - 9,975 - 13,800 29,400 16,675 69,850
07 1,450 - 10,150 - 11,250 20,150 11,050 54,050
08 43,975 - 6,000 - 6,950 15,950 - 72,875
09 27,250 - 4,525 - 1,950 8,050 - 41,775
10 34,400 - 16,400 - 5,550 - - 56,350
11 31,300 - 14,025 - 4,600 - - 49,925
12 36,850 - 15,075 - 3,975 - - 55,900
13 47,350 - 18,925 9,450 2,850 - - 78,575
14 45,125 - 16,700 11,050 2,275 - - 75,150
15 38,900 37,700 13,325 12,725 - - - 102,650
Tot 306,600 37,700 349,175 33,225 145,475 362,775 290,550 1,525,500

Please note: In 1996, about 1,650 of the XK figure were in fact the last of the XJS.

Updated 13.06.16 NZT.

For the 2011-16 article, simply click here.

The XF has true Jaguar DNA

4 comments:

  1. Thanks for this article. Very good data.

    Would you know more details about Jaguar X-Type Estate Diesel 2.0 & 2.2 were produced in 2008 and 2009?

    Thanks for work.

    ReplyDelete
  2. Hello Lukasz,
    I don't have that kind of detail for any model. Sorry I cannot help.
    RayCee

    ReplyDelete
  3. can you please tell me the source of this information?

    ReplyDelete