15 June 2020

Fiat Euro Sales (By Model) : 2000-2019 (Part 2)

In 2009, Fiat rallied and things were on the up. The European car market was in the doldrums and cutting capacity very unpopular and costly. Discounting trimmed margins and for some, that meant losses rather than profit. How would Fiat react in that unfavourable climate?

The 500L has been a solid performer

2010-14. Fiat's response seemed to be to cut back on development costs. It's best selling cars were small where margins are wafer thin so older models soldiered on. The third generation Punto was introduced in 2005 and having to compete with newer cars. The Panda was replaced in 2011 but it shared its platform with some other models.

The new 500 and 500L models were certainly a welcome addition, again benefiting with sharing development costs. Otherwise it was about trimming the range. European market share headed down to around the 4.5% mark and was now in 9th place.


Model / Year 2014 2013 2012 2011 2010

500 182,240 161,994 145,766 155,750 171,949

Panda 152,320 152,153 184,751 188,094 234,740

500L 91,634 72,467 10,238


Punto 86,721 103,689 133,609 210,698 257,357

Ducato 24,175 21,386 21,207 19,009 12,960

Freemont 17,389 18,873 25,602 13,678

Doblò 7,519 8,569 9,154 15,244 18,147

Bravo 3,838 9,417 16,468 30,556 42,159

Sedici 3,554 5,815 8,705 14,778 16,346

Scudo 2,310 2,178 2,911 3,014 3,322

Linea 220 634 1,261 1,750 2,999

Idea

2,892 5,983 6,128

Croma


1,213 10,013

Mulitpla


466 8,611

Seicento


193 8,546

Ulysse



1,002

Others 283 282 140 336 1,850

Total 572,203 557,457 562,704 660,762 796,129

% Europe 4.4 4.5 4.5 4.9 5.8

The 500X crossover is doing well

2015-19. The 500X was added  and was a strong seller. The Panda continued to hold its own and the new Tipo went well. Despite all that registrations were fairly flat and market share fell to 4% and 11th place in 2019. The 2005 Punto was retained far too long but finally killed off in 2018. the current Panda came out in 2011 so it's getting long in the tooth as is the 500L.

Fiat needs to reinvent itself. The future in Europe seems to be electric and Fiat is well placed to sell small, efficient cars with that mode of power. The main challenge will be the arrival of cheap electric Chinese cars.


Model / Year 2019 2018 2017 2016 2015

Panda 183,526 168,909 187,329 191,319 172,864

500 176,024 190,282 190,052 183,839 179,980

500X 90,262 96,037 90,078 106,894 74,757

Tipo 84,865 101,114 126,307 61,372 780

500L 36,541 50,600 62,807 82,890 83,448

Ducato 34,968 36,998 34,603 29,780 25,953

Qubo 9,512 9,202 11,712


Doblò 6,407 6,914 7,379 7,920 8,778

Talento 5,383 5,024 5,328 1,042

124 Spider 4,694 7,663 7,959 3,762

Punto 492 31,050 49,944 63,241 81,111

Freemont


3,041 13,821

Scudo


302 1,978

Sedici



249

Others 389 341 328 102 417

Total 633,063 704,134 773,826 735,504 644,136

% Europe 4.0 4.5 5.0 4.9 4.5

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Ĺ koda - Subaru - Volvo

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