Land Rover Sales : 2025 Q1

In 2025 Land Rover pulled out of the passenger car market in France. 11,200 LRs passenger vehicles were sold in France in 2024 with some extra sales as stock was cleared. Still, that was quite a substantial market for LR. A few commercial vehicles are still being sold there though. 

It appears its to do with larger vehicles being taxed out of the market to improve emissions. Fortunately, French brands aren't duly affected as is so often coincidentally the case with this sort of move. 

Despite that loss, deliveries were up 5% for Q1. The Defender leads the way with 30% of LR sales, passing 30,000 units. The Range Rover Sport reached nearly 21,000 and the Range Rover 18,600. The Evoque was just shy of 14,000 deliveries. The three lesser models all slipped, the Velar down the most at -25%. 

Data & photos JLR.

Regions: North America remained the largest region, the majority of the deliveries to the US. With LR pausing shipments there for April due to the tariffs that will be applied, one would have to assume that Q2 will be somewhat lower. 

With the UK/US having a balanced trade and a close relationship, it's hard to fathom but I'm not into politics so must have missed something. There would have to be a good reason.

The UK is doing OK with 23,000 sales but I'll give it a B- as it could be better considering it's the local market. Europe is satisfactory, having lost the French market. China is in a poor way economically although a 24% drop was more than I expected. It was Land Rover's number one market as recently as 2023.

'Other' is very strong with over 18,000 units finding homes. That would make it the third best region if it was one, but it's not hence why it's at the bottom of the list.