Fiat Euro Sales (By Model) : 2000-2019 (Part 2)

In 2009, Fiat rallied and things were on the up. The European car market was in the doldrums and cutting capacity very unpopular and costly. Discounting trimmed margins and for some, that meant losses rather than profit. How would Fiat react in that unfavourable climate?

The 500L has been a solid performer

2010-14. Fiat's response seemed to be to cut back on development costs. It's best selling cars were small where margins are wafer thin so older models soldiered on. The third generation Punto was introduced in 2005 and having to compete with newer cars. The Panda was replaced in 2011 but it shared its platform with some other models.

The new 500 and 500L models were certainly a welcome addition, again benefiting with sharing development costs. Otherwise it was about trimming the range. European market share headed down to around the 4.5% mark and was now in 9th place.

	Model / Year	2014	2013	2012	2011	2010
	500	182,240	161,994	145,766	155,750	171,949
	Panda	152,320	152,153	184,751	188,094	234,740
	500L	91,634	72,467	10,238
	Punto	86,721	103,689	133,609	210,698	257,357
	Ducato	24,175	21,386	21,207	19,009	12,960
	Freemont	17,389	18,873	25,602	13,678
	Doblò	7,519	8,569	9,154	15,244	18,147
	Bravo	3,838	9,417	16,468	30,556	42,159
	Sedici	3,554	5,815	8,705	14,778	16,346
	Scudo	2,310	2,178	2,911	3,014	3,322
	Linea	220	634	1,261	1,750	2,999
	Idea			2,892	5,983	6,128
	Croma				1,213	10,013
	Mulitpla				466	8,611
	Seicento				193	8,546
	Ulysse					1,002
	Others	283	282	140	336	1,850
	Total	572,203	557,457	562,704	660,762	796,129
	% Europe	4.4	4.5	4.5	4.9	5.8

The 500X crossover is doing well

2015-19. The 500X was added  and was a strong seller. The Panda continued to hold its own and the new Tipo went well. Despite all that registrations were fairly flat and market share fell to 4% and 11th place in 2019. The 2005 Punto was retained far too long but finally killed off in 2018. the current Panda came out in 2011 so it's getting long in the tooth as is the 500L.

Fiat needs to reinvent itself. The future in Europe seems to be electric and Fiat is well placed to sell small, efficient cars with that mode of power. The main challenge will be the arrival of cheap electric Chinese cars.

	Model / Year	2019	2018	2017	2016	2015
	Panda	183,526	168,909	187,329	191,319	172,864
	500	176,024	190,282	190,052	183,839	179,980
	500X	90,262	96,037	90,078	106,894	74,757
	Tipo	84,865	101,114	126,307	61,372	780
	500L	36,541	50,600	62,807	82,890	83,448
	Ducato	34,968	36,998	34,603	29,780	25,953
	Qubo	9,512	9,202	11,712
	Doblò	6,407	6,914	7,379	7,920	8,778
	Talento	5,383	5,024	5,328	1,042
	124 Spider	4,694	7,663	7,959	3,762
	Punto	492	31,050	49,944	63,241	81,111
	Freemont				3,041	13,821
	Scudo				302	1,978
	Sedici					249
	Others	389	341	328	102	417
	Total	633,063	704,134	773,826	735,504	644,136
	% Europe	4.0	4.5	5.0	4.9	4.5

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo