USA Car/Light Truck Sales By Brand : 2010-14

The empire strikes back could have been the title of this article. Well, maybe overstated but US car makers took the fight to the Asian competition and did OK. Toyota was top in 2009, but went straight back to third in 2010. Hyundai's market share fell from 5.1% in 2011 to 4.4% in 2014, so that assault was blunted.

Therefore, a small victory for the US Big Three as they rationalised their brands and worked at improving the product. Some US nameplates were given the heave-ho, and those that remained became more successful. Ram was separated from Dodge and shows up here in the data as its own nameplate.

For some of the others: Saab went belly up and unsurprisingly no one wanted Maybach cars. Suzuki simply called it a day. Selling small vehicles in the USA is like pushing water uphill with a stick and Suzuki finally accepted that fact.

	Make	2010	2011	2012	2013	2014
1	Ford	1,752,511	2,057,210	2,160,859	2,403,542	2,376,841
2	Chevrolet	1,563,881	1,775,802	1,851,646	1,947,125	2,033,442
3	Toyota	1,488,588	1,396,837	1,764,833	1,893,874	2,004,373
4	Honda	1,096,874	1,023,986	1,266,569	1,359,876	1,373,029
5	Nissan	805,159	944,073	1,021,779	1,131,965	1,269,565
6	Hyundai	538,228	645,691	703,007	720,783	725,718
7	Jeep	291,138	419,349	474,131	490,454	692,348
8	Kia	356,268	485,492	557,599	535,179	580,234
9	Dodge	383,675	451,040	524,989	596,343	574,155
10	Subaru	263,820	266,989	336,441	424,683	513,693
11	GMC	333,204	397,973	413,881	450,901	501,853
12	Ram	212,952	257,610	300,928	367,843	469,139
13	VW	256,830	324,402	438,133	407,704	366,970
14	Mercedes	224,944	261,769	295,063	334,350	356,136
15	BMW	220,113	247,907	281,460	309,280	339,738
16	Lexus	229,329	198,552	244,166	273,847	311,389
17	Chrysler	197,446	221,346	307,967	302,492	308,785
18	Mazda	229,566	250,426	277,046	283,947	305,801
19	Buick	155,389	177,633	180,408	205,509	228,963
20	Audi	101,629	117,561	139,310	158,061	182,011
21	Cadillac	146,925	152,389	149,782	182,543	170,750
22	Acura	133,606	123,299	156,216	165,436	167,843
23	Infiniti	103,411	98,461	119,877	116,455	117,330
24	Lincoln	85,828	85,643	82,150	81,694	94,474
25	Mitsubishi	55,683	79,020	57,790	62,227	77,643
26	Scion	45,678	49,271	73,505	68,321	58,009
27	Volvo	53,948	67,240	68,117	61,233	56,366
28	MINI	45,644	57,511	66,123	66,502	56,112
29	Land Rover	31,864	38,099	43,664	50,010	51,465
30	Porsche	25,320	29,023	35,043	42,323	47,007
31	Fiat		19,769	43,772	43,236	46,121
32	Tesla	675	305	1,754	19,351	18,750
33	Jaguar	13,340	12,276	12,011	16,952	15,773
34	Maserati	1,897	2,322	2,730	4,768	12,943
35	smart	5,927	5,208	10,009	9,264	10,453
36	Bentley	1,430	1,877	2,315	2,872	3,003
37	Ferrari	1,547	1,701	1,891	2,053	2,145
38	Aston Martin	840	804	816	828	1,122
39	Rolls Royce	512	362	294	470	805
40	Lamborghini	290	340	474	690	736
41	Lotus	220	230	242	264	157
42	Alfa Romeo					91
43	Suzuki	23,994	26,618	25,357	5,946
44	Maybach	63	39	50	6
45	Saab	5,445	5,575	480
46	Mercury	93,195	248
47	Saturn	6,698
48	Hummer	3,812
49	Pontiac	1,182
	Total	11,590,518	12,779,278	14,494,685	15,601,202	16,523,281

Canada Car/Light Truck Sales By Brand : 2010-14

Honda moved 66,000 Civics in 2014 

Overall sales went on an upward trend since the poor sales of 2009. Ford managed to see off the Toyota challenge to pull away at the top. Honda managed a good few years and now outsell Chevrolet. Ram was spun off from Dodge and even managed to outsell its once parent brand. Both Chrysler and Jeep improved their sales for a strong result for the combined Chrysler entity.

Quite a few brands disappeared in at this time (see bottom of chart) while two new ones arrived. They were Fiat and Tesla. The best any European brand could manage was 13th.

	Make	2010	2011	2012	2013	2014
1	Ford	259,193	267,688	269,813	277,637	285,004
2	Toyota	157,044	144,176	171,174	174,432	179,324
3	Honda	123,730	107,849	131,558	145,231	152,893
4	Chevrolet	149,294	150,540	138,990	139,246	144,271
5	Hyundai	118,507	129,240	136,283	137,100	138,104
6	Nissan	74,780	77,731	74,201	82,604	105,154
7	Ram	56,118	66,076	71,459	81,971	93,760
8	Dodge	98,783	101,560	97,079	100,184	92,996
9	GMC	71,727	72,989	67,853	71,781	75,246
10	Mazda	78,662	69,186	71,638	71,859	72,098
11	Jeep	37,323	42,909	42,957	44,684	70,503
12	Kia	53,882	65,123	77,800	72,449	70,007
13	VW	45,388	52,604	59,132	62,668	65,677
14	Subaru	27,805	26,984	31,003	36,760	42,035
15	Mercedes	29,629	31,061	33,116	34,781	38,005
16	BMW	27,202	29,773	31,402	31,710	32,805
17	Chrysler	12,731	15,055	23,876	25,466	24,716
18	Audi	14,333	16,867	20,000	20,506	24,514
19	Mitsubishi	19,504	20,511	19,671	21,104	22,704
20	Acura	17,340	15,272	17,154	19,005	19,533
21	Buick	11,269	11,652	13,068	14,310	18,745
22	Lexus	14,249	13,364	15,101	15,949	17,565
23	Cadillac	7,398	7,577	6,644	9,608	10,538
24	Infiniti	8,233	6,936	7,993	8,947	10,291
25	Fiat		5,392	8,474	7,710	8,027
26	Lincoln	8,630	8,162	6,140	5,814	6,819
27	Land Rover	2,547	3,228	4,268	5,136	6,283
28	MINI	4,501	5,155	6,305	6,013	5,383
29	Porsche	2,036	2,214	3,003	3,680	4,933
30	Volvo	6,550	6,815	5,578	4,673	4,466
31	Scion	679	4,720	5,783	4,978	3,962
32	smart	2,019	1,851	2,387	2,237	2,550
33	Jaguar	755	776	644	1,263	1,460
34	Tesla			95	638	774
35	Maserati	138	144	162	214	468
36	Ferrari	203	216	190	197	209
37	Bentley	82	117	126	147	158
38	Lamborghini	62	70	34	52	112
39	Rolls Royce				55	81
40	Alfa Romeo					2
41	Suzuki	9,128	5,625	5,458	3,071
42	Maybach	3	2		1
43	Saab	2	167	21
44	Pontiac	6,801	55
45	Hummer	168	2
46	Mercury	48
47	Saturn	11
	Total	1,558,487	1,587,434	1,677,633	1,745,871	1,852,175