Land Rover Sales USA By Model: 2001-2015

A big country requires a big car

The USA is a key market for Land Rover. Not only in the last 15 years, over 627,000 units have been sold there, they are also larger models. While the Range Rover Sport (RRS), Range Rover and Discovery have all sold just over 160,000 each in this period, the Freelander only managed 69,000 units. It's replacement, the Discovery Sport (DS) is separated here but if added nearly 77,000 sales.

The RRS hit the ground running and has been the best selling model since 2006. 2015 was a record for the RRS as too the Range Rover. The Evoque has done well but cannot quite match those two biggest selling models. The DS will do better than the outgoing Freelander due to its larger size. The Discovery is a solid selling model, but didn't do so well for some years. It had a good 2015 however.

If you look at the 'Total' column, yellow is under 30,000, blue 30-49,000, pink 50-69,000 and green 70,000+. From that it is plain the last three years have been stellar for LR USA. A full year of DS sales should make 2016 another successful year.

Yr	RR Sp	R Rov	Evoque	Dis Sp	Disco	Freel	Total
2001	-	5,770	-	-	20,100	1,330	27,200
2002	-	8,550	-	-	17,420	15,020	40,990
2003	-	12,090	-	-	17,420	9,530	39,040
2004	-	13,540	-	-	16,530	5,430	35,500
2005	10,440	13,430	-	-	20,160	2,140	46,170
2006	18,760	12,040	-	-	16,930	40	47,770
2007	16,990	12,320	-	-	11,040	9,200	49,550
2008	11,680	8,150	-	-	3,860	5,520	29,210
2009	11,360	7,310	-	-	3,200	4,430	26,300
2010	12,350	8,750	-	-	7,120	3,650	31,870
2011	15,330	9,760	2,250	-	7,980	2,780	38,100
2012	16,490	7,840	8,900	-	7,320	3,110	43,660
2013	15,980	12,220	11,400	-	7,090	3,320	50,010
2014	17,900	12,830	12,440	-	4,680	3,620	51,470
2015	21,460	17,820	14,580	7,610	9,030	80	70,580
Tot	168,740	162,420	49,570	7,610	169,880	69,200	627,420

For an earlier series, simply click on the dates: 

1987-2000, 2001-2012 & Summary.

Paraguay Sales By Brand : 2015

The Republic of Paraguay is a landlocked country in South America. Car sales fell 20% in 2015 according to the agency who disseminates such data, CADAM. Kia took the opportunity to cement its place at the top with just a 12% loss. Getting consistent, year to year statistics in depth is difficult so I have just kept it to one year's data.

Sales are spread across brands from many regions, with Chinese makes in abundance. The chart is coloured to highlight four origin categories.

	15	Make	2015	%
	1	Kia	5,339	21.7%		Asia
	2	Toyota	3,173	12.9%
	3	Hyundai	2,518	10.3%		USA
	4	Chevrolet	2,389	9.7%
	5	VW	1,399	5.7%		Europe
	6	Fiat	1,180	4.8%
	7	Nissan	1,048	4.3%		Japan
	8	Suzuki	792	3.2%
	9	Isuzu	785	3.2%
	10	Chrysler	550	2.2%
	11	Changan	543	2.2%
	12	Mercedes	453	1.8%
	13	Ford	438	1.8%
	14	Mitsubishi	398	1.6%
	15	Ssangyong	357	1.5%
	16	BMW	346	1.4%
	17	Audi	294	1.2%
	18	Mahindra	290	1.2%
	19	Renault	263	1.1%
	20	Haima	232	0.9%
	21	Great Wall	166	0.7%
	22	Honda	154	0.6%
	23	JMC	138	0.6%
	24	Foton	111	0.5%
	25	DFSK	99	0.4%
	26	Mazda	98	0.4%
	27	Porsche	77	0.3%
	28	Peugeot	76	0.3%
	29	JAC	72	0.3%
	29	ZNA	72	0.3%
	31	BYD	70	0.3%
	32	Citroën	67	0.3%
	33	Jinbei	66	0.3%
	34	Chery	62	0.3%
	35	Volvo	61	0.2%
	35	Land Rover	61	0.2%
	37	MINI	55	0.2%
	38	Brilliance	39	0.2%
	39	Zotye	36	0.1%
	40	Higer	33	0.1%
		Others	159	0.6%
		Total	24,559

Land Rover Sales Australia By Model: 1999-2012

LR sales peaked 'down under' in 1999. The Discovery was on a roll, accounting for 63% of LR sales. Then occurred a slide for six years, reaching a low point in 2005. The RR Sport help start a renaissance in '06 that has seen good growth until now.

Land Rover has been climbing quickly since 2009 with 2015 a record. The Discovery is a popular model in Australia and the 4,400 sales in 1999 was a huge figure, which will not be repeated for a single model. 2012 saw the Disco knocked off its perch as the best selling vehicle of the range. However, by 2014 it was back on top.

You can see in the chart below the effect the RR Sport had on its big brother from 2005, although between the two of them sales were much better. The RR has had a revival of late, as did the Defender. The latter nearly reached 1,000 sales in 2015.

Yr	Disco	RR Sp	Evoque	Dis Sp	Defend	R Rov	Freel	Total
99	4,400	-	-	-	680	620	1,320	7,020
00	3,590	-	-	-	620	480	830	5,520
01	3,200	-	-	-	490	360	1,440	5,490
02	2,600	-	-	-	440	540	950	4,530
03	2,270	-	-	-	490	640	500	3,900
04	1,950	-	-	-	370	400	420	3,140
05	1,990	510	-	-	200	250	140	3,090
06	1,850	1,150	-	-	150	150	90	3,390
07	1,610	1,300	-	-	140	210	450	3,710
08	1,620	1,280	-	-	390	200	830	4,320
09	1,410	980	-	-	380	150	890	3,810
10	1,750	1,360	-	-	530	180	970	4,790
11	2,080	1,620	230	-	540	210	1,150	5,830
12	1,990	1,730	2,500	-	690	160	860	7,930
13	2,170	1,420	2,600	-	710	270	1,180	8,350
14	2,700	2,580	2,580	-	740	350	1,160	10,110
15	2,920	2,860	2,320	2,120	960	400	310	11,890
Tot	40,100	16,790	10,230	2,120	8,520	5,570	13,490	96,820

I would imagine sales growth will continue with the Discovery Sport destined to be a winner. The big story of this 17 years is the Discovery, with over 40,000 registrations.

PS. This is an updated article.