Subaru Euro Sales (By Model) : 2000-2019

When you are a smaller player in any field, you have to be something unique to stand out. Subaru found its niche by becoming a maker of all wheel drive cars with unusual boxer engines, especially for export markets. It endears itself to people who want that sense of adventure and off road ability to facilitate that.

Which brings us to its European adventure. The market is crowded and Subaru had that something different to establish a faithful following. Has it been enough to make a success of selling cars in this region? Time for a walk down memory lane.

2000-04. Sales and market share were modest, with the Forester, Legacy and Impreza the basis of the company's efforts in the region. By 2004, a third of 1% of total sales was reached or put another way 50,000 registrations. Nothing to write home about but not a bad effort either. The tiny Justy went from being a rebadged Suzuki Cultus to a Suzuki Ignis.

	Model / Year	2004	2003	2002	2001	2000
	Forester	15,349	15,183	11,654	9,666	12,941
	Legacy	13,931	5,379	4,483	8,353	12,216
	Impreza	11,034	13,951	13,136	14,022	15,933
	G3X Justy	6,152	2,796
	Outback	3,616	1,958	2,422	1,225
	Justy	24	1,124	2,544	3,010	3,652
	Vivio				113	453
	Others	113	0	14	4	24
	Total	50,219	40,391	34,253	36,393	45,219
	% Europe	0.33	0.27	0.23	0.24	0.30

The Justy G3X based on the Suzuki Ignis

2005-09. An almost identical pattern was followed in the next five years, apart from a small sales dip. Registrations peaked at 55,000 in 2006 and then dropped to 45,000 by 2009. As expected, market share was falling gradually too in tandem with reduced sales. The Tribeca was tried but wasn't a success. The Justy now switched to being a Daihatsu Sirion based car.

	Model / Year	2009	2008	2007	2006	2005
	Forester	15,525	15,988	13,148	20,431	17,388
	Legacy	11,855	14,296	7,143	9,985	13,333
	Impreza	10,514	11,693	13,985	12,032	10,775
	Justy	6,089	4,767	1,044
	G3X Justy	759	2,878	4,020	5,355	6,170
	Tribeca	420	1,279	2,200	1,486	11
	Outback		c Legacy	5,228	5,825	4,509
	Others	1	3	2	39	68
	Total	45,163	50,904	46,770	55,153	52,254
	% Europe	0.31	0.35	0.29	0.37	0.36

2010-14. Sales fell some more, 10,000 in this five year period and share was now down to just over a quarter of a percent.. The Justy nameplate finally departed and was replaced by the Toyota sourced Trezia in LHD markets only. While not a bad car, it certainly didn't sell in numbers. The Forester and Legacy were still going quite well and were reinforced by the XV, which took off as the Impreza went downward.

	Model / Year	2014	2013	2012	2011	2010
	Forester	13,856	14,528	12,660	14,254	15,669
	XV	10,722	12,190	14,764	26
	Legacy/Outback	6,318	7,761	9,196	11,591	15,367
	Impreza	2,747	1,916	2,687	7,680	10,092
	BRZ	608	865	392
	Trezia	389	1,480	2,025	2,798
	Justy				1,052	4,122
	Others	20	60	104	44	225
	Total	34,660	38,800	41,828	37,445	45,475
	% Europe	0.27	0.31	0.34	0.28	0.33

Catering to those wanting a sense of adventure in the great outdoors

2015-2019. The volume of cars sold shed some more, this time by another 8,000 units and share ended up at 0.2% by 2019. There is still a solid core of supporters but they have dwindled over the past decade. It seems Subaru is happy for a minor presence in Europe, while the bulk of its sales are elsewhere.

	Model / Year	2019	2018	2017	2016	2015
	XV	10,510	16,314	10,636	10,635	9,005
	Forester	10,299	10,271	13,272	13,343	14,685
	Legacy/Outback	7,601	7,636	6,993	9,211	11,136
	Impreza	1,453	2,225	2,115	2,101	2,137
	Levorg	1,244	1,740	2,888	4,896	2,501
	BRZ	543	473	541	362	420
	Others	88	102	76	0	50
	Total	31,738	38,761	36,521	40,548	39,934
	% Europe	0.20	0.25	0.23	0.25	0.28

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Volvo

Premium Marque Production (By Brand) : 2019

2019 wasn't a good year for Alfa Romeo. Is some sort of
co-operation with the likes of Jaguar a way forward?

World vehicle production was down in 2019, but the premium marques managed a slight increase. The numbers below are either sourced from the manufacturer or are educated estimates. The list brought the total made to just over ten million units.

Mercedes has the lead if based on the logo, but add MINI to BMW and it wins as a company. Lexus and Volvo are doing an excellent job in closing the sizable gap above them. JLR was also in the same boat but problems in the Chinese market has seen to that.

I'm reluctant to call Tesla premium but they seem to compete in that area on price if not quality. They had a huge increase of 50% but that will change in 2020, as they reach the ceiling of how far they can go, for now at least. I added a couple of Chinese entries, Borgward and Qoros. It will be interesting to see where they end up.

	18	19	Make	2019	%	+/-
	1	1	BMW Group	2,558,500	24.9%	3%
			BMW	2,162,063	21.0%	2%
			MINI	396,437	3.9%	10%
	2	2	Mercedes	2,320,000	22.6%	0%
	3	3	Audi	1,794,021	17.5%	-1%
	4	4	Lexus	762,484	7.4%	9%
	5	5	Volvo	705,452	6.9%	10%
	6	6	JLR	486,707	4.7%	-18%
			Land Rover	352,522	3.4%	-14%
			Jaguar	134,185	1.3%	-26%
	9	7	Tesla	367,500	3.6%	50%
	7	8	Cadillac	360,000	3.5%	-6%
	8	9	Porsche	274,463	2.7%	7%
	11	10	Acura	200,000	1.9%	3%
	10	11	Infiniti	184,000	1.8%	-22%
	12	12	Lincoln	181,831	1.8%	13%
	14	13	Genesis	77,135	0.8%	-10%
	13	14	Alfa Romeo	76,365	0.7%	-36%
	16	15	Borgward	52,736	0.5%	61%
	15	16	Qoros	17,697	0.2%	-73%
			Total	10,272,093		2%