Thailand Pick Up Sales : 2015-19

The pick-up market is huge in Thailand. They are almost exclusively locally made and despite seemingly no longer needing it, still heavily protected. I guess it keeps cheap Chinese models at bay. The Foton Tunland is trying its luck.

The Hilux and D-Max are slugging it out at the top, well above the rest. GM has given up on the Colorado, with few right hand drive markets taking the model and selling in small numbers in Thailand - where it was made - meant the business case for a new model didn't stack up. 

Mazda has a switched from a Ranger sourced model to an Isuzu one. Ford will now supply VW so it seems any chance GM had of securing an outsourced vehicle were squashed. Mind, you, they were losing money in Australia so GM has quit RH drive altogether now. 

For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Brazil Indonesia Thailand

2015: World Top 50

Indonesia Pick Up Sales : 2015-19

She seems proud of her parking effort. I'm not sure why

Protection is strong for the local vehicle industry. To make it you have to assemble locally, which is the way it is done in this region. It makes for a limited choice until the market is big enough to support several operations. It all got too much for Ford, which pulled out a few years back. 

Two model mop up most of the sales, the rest feeding off crumbs that fall to the floor. The Triton does very well, usually selling at a lower price point than immediate competitors. Overall sales are not that high with many locals only dreaming of owning a car or pick-up truck. 

For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Brazil Thailand

2015: World Top 50

Brazil Pick Up Sales : 2015-19

The Brazil market for pick-up trucks favours small units. This is well catered for by European marques, with Fiat and VW especially benefitting. They are based on on small cars which helps to keep them cost effective. As examples the Fiat Strada was from the Palio model (now on a new, dedicated platform for 2021), the VW Saveiro on the Gol and the Chevrolet Montana from the Corsa. 

The small utes have been losing out to their larger counterparts of late, with afore mentioned Strada, Saveiro and Montana all down the past five years. 

The Fiat Toro Hilux leads the mid-sized brigade, from the Hilux and the Chevrolet Colorado, which has losing a bit of ground over the past few years. 

For more on pick-ups, try these if you wish.

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2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Indonesia Thailand

2015: World Top 50

Argentina Pick Up Sales : 2015-19

These versatile vehicle sell well in Argentina. From some data I managed to find Japanese brands don't predominate. To sell in numbers here, there has to be a way to avoid steep import duty, either through local assembly or trade exemptions. 

The Toyota Hilux is comfortably the best selling, ahead of The VW Amarok and Ford Ranger. Further down, some small versions carve out a niche. Considering the volatility of the market generally, sales of this sort of vehicle are remarkably stable. 

For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Brazil Indonesia Thailand

2015: World Top 50

Germany Pick Up Sales : 2015-19

Mercedes took on the pick-up class but
found it tougher than expected

While this category isn't big in Germany, it is growing. The list is as best as I can get but the way the data is presented by the KBA, it isn't possible to get it 100%. It's close though, or I wouldn't waste everyone's time publishing it. A few models are not here, but they would sell in small quantities anyway.

The Ford Ranger has been top for some time now and continues to pull away. No wonder the next Amarok will be Ford Ranger based, a deal VW will be pleased to have done. Mercedes came third but in its home market with a parochial buying public, being so far behind the Ranger was a sobering result.

	Germany Pick-Up Sales
	Make	Model	2019	2018	2017	2016	2015
	Ford	Ranger	10,102	7,988	8,503	6,717	5,678
	VW	Amarok	4,559	3,943	4,130	3,584	4,501
	Mercedes	X-Class	3,257	3,056	538	-	-
	Nissan	Navara	3,091	2,994	3,588	4,049	2,670
	Mitsubishi	Triton	2,093	1,820	2,128	1,691	1,869
	Toyota	Hilux	1,951	1,673	1,869	2,204	1,568
	Isuzu	D-Max	687	746	905	978	871
	Fiat	Fullback	326	811	921	438	-
	Renault	Alaskan	264	459	119	-	-
	SsangYong	Musso	141	191	110	147	133

For more on pick-ups, try these if you wish.

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Argentina Brazil Indonesia Thailand

2015: World Top 50

Snapshot : Italy 2000

The Fiat Punto impressed poeple. Not so much the dog though

We go back in time to the beginning of the century. Below are sales by all the main brands, the 60 best selling models and a bonus section of the 19 best selling premium models. The data is as accurate as I can get, but sources do vary.

Brands: Europe contributed sixteen brands, with Fiat well out in front. Back in those times, Opel was a well respected brand so was comfortably ahead of VW. Japan's ten brands were mostly toward the bottom of the list, with Toyota highest at ninth. GM's Daewoo was just outside the top ten.

Models: Half of the Top 60 models (31 to be precise) were from what I categorised as Europe. Germany added another fifteen to the haul. Models from Aaia were at the lower reaches of the list.

Premium: It's all Europe here. The first three were Italian models and five in total.

Brand				Model
1	Fiat	626,016	Europe	1	Fiat	Punto	273,626
2	Opel	205,580	Brands	2	Fiat	Seiciento	103,186
3	VW	183,526	16	3	Lancia	Ypsilon	96,853
4	Ford	181,111	Models	4	Fiat	Panda	89,306
5	Renault	168,508	31	5	Ford	Focus/Escort	86,740
6	Lancia	139,791		6	VW	Golf/Jetta	80,389
7	Peugeot	108,365	Japan	7	Peugeot	206	79,401
8	Alfa Romeo	90,704	Brands	8	Renault	Clio	69,520
9	Toyota	88,009	10	9	Opel	Corsa	69,292
10	Citroën	74,821	Models	10	Opel	Astra	64,867
11	GM Korea	68,166	7	11	Toyota	Yaris	63,783
12	Mercedes	66,188		12	Renault	Mégane	59,463
13	Nissan	51,394	Germany	13	Fiat	Bravo/Brava	58,251
14	BMW	43,935	Brands	14	VW	Polo	53,953
15	Audi	40,963	6	15	Ford	Fiesta	51,574
16	Hyundai	40,779	Models	16	GM Korea	Matiz	49,587
17	SEAT	39,990	15	17	Alfa Romeo	156	42,753
18	smart	28,304		18	Alfa Romeo	147/GT	35,393
19	Mitsubishi	27,848	Asia	19	Lancia	Lybra	34,677
20	Škoda	21,155	Brands	20	Opel	Zafira	33,953
21	MG Rover	20,697	4	21	Citroën	Xsara	33,290
22	Honda	18,399	Models	22	Fiat	Palio	33,198
23	Volvo	18,051	3	23	Citroën	Saxo	32,119
24	Suzuki	17,220		24	Fiat	Marea	31,763
25	Land Rover	14,271	USA	25	BMW	3-Series	30,830
26	Kia	12,602	Brands	26	Fiat	Multipla	29,046
27	Chrysler	12,493	3	27	Ford	Ka	28,878
28	Mazda	6,577	Models	28	smart	ForFour	28,304
29	Daihatsu	3,880	3	29	SEAT	Ibiza/Córdoba	27,193
30	Jaguar	3,716		30	Nissan	Micra	23,599
31	Saab	3,049		31	Renault	Twingo	22,157
32	Subaru	2,623		32	VW	Passat	21,235
33	Porsche	2,116		33	Hyundai	Atos	21,182
34	Isuzu	1,036		34	Mercedes	A-Class	20,366
35	Lexus	1,000		35	Opel	Vectra	15,952
36	Tata	886		36	Mercedes	C-Class	15,441
37	SsangYong	834		37	VW	Lupo	14,895
38	Lada	653		38	Mercedes	E-Class	13,471
39	Ferrari	400		39	Audi	A3	12,928
40	GM US	369		40	Opel	Agila	11,353
Premium				41	Audi	A4	11,168
1	Alfa Romeo	156	42,753	42	Alfa Romeo	166	10,848
2	Alfa Romeo	147/GT	35,393	43	GM Korea	Kalos / Lanos	10,800
3	Lancia	Lybra	34,677	44	Peugeot	306	10,688
4	BMW	3-Series	30,830	45	Audi	A6	10,571
5	Mercedes	A-Class	20,366	46	Renault	Kangoo	10,367
6	Mercedes	C-Class	15,441	47	Škoda	Fabia	10,306
7	Mercedes	E-Class	13,471	48	BMW	5-Series	10,269
8	Audi	A3	12,928	49	Land Rover	Freelander	10,218
9	Audi	A4	11,168	50	MG Rover	200 Series	9,848
10	Alfa Romeo	166	10,848	51	Peugeot	106	9,795
11	Audi	A6	10,571	52	Volvo	80/70 Series	8,989
12	BMW	5-Series	10,269	53	Volvo	40/50 Series	8,767
13	Land Rover	Freelander	10,218	54	Nissan	Almera	8,597
14	Volvo	80/70	8,989	55	Mitsubishi	L-200	8,467
15	Volvo	40/50	8,767	56	Toyota	Corolla	8,183
16	Mercedes	CLK	6,639	57	Škoda	Octavia	7,730
17	Lancia	Thesis	6,490	58	Toyota	Avensis	7,638
18	MG Rover	75	4,792	59	Nissan	Primera	7,135
19	Audi	TT	3,546	60	SEAT	León/Toledo	6,916