Jaguar Euro Sales (By Model) : 2000-2019

The Jaguar marque exudes a feline style with the essential qualities of pace and grace that are needed to carry that off successfully. It has a solid following in Europe with its home market being the backbone of the operation in this region. How has it been doing over the past two decades?

The S-Type had style in abundance

2000-04. Registrations climbed nicely through this five year period. The retro-styled S-Type arrived in 1999 and was joined by the more conservative X-Type in 2001. Between them, they took the numbers to nearly 60,000 units in 2004. Things were looking very promising.

	Model / Year	2004	2003	2002	2001	2000
	X-Type	38,449	27,346	30,958	17,696
	S-Type	14,058	12,283	15,161	15,871	23,864
	XJ	5,073	7,058	2,870	5,002	6,187
	XK/XJS	2,094	2,661	3,178	4,569	4,333
	Daimler Limo		20	45	55	49
	Daimler XJ			112	395	537
	Others	52	3	62	17	25
	Total	59,726	49,371	52,386	43,605	34,995

2005-09. The increase experienced in the five years before were reversed for the following equivalent period. The X-Type was meandering downward with no replacement in sight. The S-Type was superceded by the XF but as saloon cars were losing out to SUVs, it didn't have that much impact.

Jaguar needed to be thinking about SUVs as I started to say on the pages of this blog, but company policy was Land Rover handled that side of the business. Why couldn't Jaguar do SUVs with a more on-road emphasis? Whoosh. At the time that was a concept that went right over JLR executive's heads.

	Model / Year	2009	2008	2007	2006	2005
	XF/S-Type	16,472	18,509	8,737	10,274	12,229
	X-Type	8,480	12,567	15,011	21,400	28,820
	XK	2,940	3,645	5,942	5,263	1,859
	XJ	1,263	2,211	3,504	4,424	3,564
	Daimler XJ			52	110	12
	Others	75	31	8	44	91
	Total	29,230	36,963	33,254	41,515	46,575

2010-14. The well executed XF was holding up well and the F-Type sports car took over that role from the XK. However, not much was happening as sales meandered along just under 30,000 per annum. The X-Type was axed but nothing replaced it and still the SUV side was being ignored.

	Model / Year	2014	2013	2012	2011	2010
	XF	20,644	20,278	19,069	16,555	20,130
	F-Type	4,690	2,743
	XJ	1,908	2,297	2,362	3,699	3,581
	XK	1,580	1,410	1,810	2,444	2,729
	X-Type					821
	Others	40	44	67	55	42
	Total	28,862	26,772	23,308	22,753	27,303

The E-Pace enjoying a mountain holiday

2015-19. Suddenly things started to happen. The XE arrived to take the place of the X-Type, the XF got a sportbrake model and not one but two SUVs! Then an electric model as well. Sales took off and the company was back on track. The issue now is maintaining that. The XJ is being reinvented, there seems no need for both the XE and XF as the saloon car market implodes. Plenty for JLR to consider.

	Model / Year	2019	2018	2017	2016	2015
	E-Pace	27,674	27,392	424
	F-Pace	18,843	23,618	30,550	20,326
	i-Pace	12,247	6,312
	XE	7,918	10,986	18,935	24,563	16,636
	XF	5,910	10,525	12,390	16,027	16,460
	F-Type	3,429	4,223	4,547	4,569	4,589
	XJ	744	1,108	1,501	1,910	1,662
	XK					174
	Others	116	111	130	56	50
	Total	76,881	84,275	68,477	67,451	39,571

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Kia -
Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo