Lancia Euro Sales (By Model) : 2000-2018

Lancia is a name historically associated with rallying, sporty and stylish cars. Despite that, they didn't sell that well outside of Italy and were taken over by Fiat in 1969. To reduce costs, Fiat based future cars on models of its own which is a common practice in the industry. Reliability and rust issues damaged their reputation and the brand has been in gradual retreat for decades.

Almost exclusively a European brand, sales there are a true reflection of the marque. In the early 2000's the main model was (and remains) the Ypsilon, formerly known as the Y. It was replaced by the second generation edition and in 2004 sales rose as a result. The compact executive Lybra had just replaced the Dedra but after a few years, sales were minimal. 2000 to 2004 had sales dropping from 174,000 to under 116,000.

	Model / Year	2004	2003	2002	2001	2000
	Ypsilon	88,015	69,353	79,758	102,087	109,266
	Lybra/Dedra	9,525	16,886	22,830	41,598	53,311
	Phedra	7,978	9,788	3,447
	Musa	7,643
	Thesis/Kappa	3,132	5,093	3,143	1,864	8,056
	Zeta			509	1,764	2,568
	Delta				30	533
	Others	333	34	209	15	24
	Total	116,626	101,154	109,896	147,358	173,758

In 2005, the mini MPV Musa was keeping sales steady without being outstanding. The Delta name was revived for a compact 5-door hatchback model. This kept sales steady from 2004 to 2009 at around the 120,000 mark.  

	Model / Year	2009	2008	2007	2006	2005
	Ypsilon	55,451	61,570	79,945	74,219	73,484
	Musa	33,526	33,858	36,936	35,473	32,665
	Delta	29,658	13,934	3
	Phedra	2,624	4,076	4,165	4,889	6,012
	Thesis		583	1,005	1,082	1,582
	Lybra				874	5,029
	Others	199	14	23	17	24
	Total	121,458	114,035	122,077	116,554	118,796

In 2010, sales fell as models aged and replacements were not always forthcoming. The Ypsilon was new in 2011, going to a 5-door hatch configuration. The Phedra became a Chrysler Voyager and the Thema a Chrysler 300 in mainland Europe. These US models had limited success and sales dropped to the 70,000 point. 

	Model / Year	2014	2013	2012	2011	2010
	Ypsilon	61,517	55,815	53,840	61,424	49,385
	Delta	4,225	8,727	13,240	18,496	23,112
	Voyager/Phed	3,622	3,441	5,026	1,219	1,781
	Thema	399	2,233	1,721	699
	Flavia	124	467	534
	Musa	12	1,269	15,516	16,440	25,041
	Others	16	12	12	169	23
	Total	69,915	71,964	89,889	98,447	99,342

The retreat was now in full swing as models were reduced to one and only sold in Italy. It's sad but an inevitable conclusion to a once proud brand. Style will only get you so far and once reputation is tarnished, that is what will decide a marques future. (The 2019 year was added after the article was written). 

	Model / Year	2019	2018	2017	2016	2015
	Ypsilon	58,773	48,571	60,660	67,067	59,118
	Musa	2	2	8	9	4
	Delta	1	2	5	11	284
	Thema	1			19	28
	Voyager				74	1,977
	Flavia					4
	Others	2	0	0	0	5
	Total	58,779	48,575	60,673	67,180	61,420

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
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