There were 21,500 registrations YTD, which was down 18%. For July the 3,172 sales were up 31%. The first four months of 2025 were well down on 2024 but the last three were impressively up.
For an open market without any import duty that I'm aware of, to have two brand taking almost half the total registrations is unheard of. One in four cars in 2025 are BYD models and for Tesla just over one in five. BYD is up 32% YTD and Tesla down 20%. Tesla's figure is close to the total figure's drop but it shows how strong BYD's year has been so far.
To keep it in context, BMW is third but its volume has dropped 60%, Mercedes Benz is down 77% and Audi -91%. Many traditional marques are wilting from the heat that newer Chinese brands are applying.
Hong Kong is offering incentives for electric cars (BEVs) and this appears to be a major reason for just two marques being so dominant. In addition, Chinese brands are well placed to take advantage of that, hence the surge in Chinese brands.
Some popular models are the BYD Sealion 7 (4,153), Tesla Model 3 (2,468), Tesla Model Y (2,099), Zeekr 009 (656), Xpeng G6 (563) and the Denza D9 (547). The new electric marques are usually achieving their sales with relatively few models.
Above the photograph is of the Denza 09, and below is the Deepal S07 which has just arrived during this year.
Data source: HK Transport Department.
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