Peugeot Europe Sales (By Model) : 2000-2019 (Part 2)

In part two, we see how Peugeot sales went in the second decade of the century. Could it arrest the slide in sales?

2010-14. After a continent share gain in 2010, registrations were soon on the way down and leveled off at 6%. The 207 replacement came out in 2012, but sales of the 208 didn't show up with any note. The 206 was finally put to bed and the new 308 did pick up a bit in 2014.

Was was of note was the compact 3008 crossover was introduced with limited volume but a move in the right direction. The the smaller 2008 arrived in 2013 and propped up sales. There were still too many models doing very little.

Model / Year	2014	2013	2012	2011	2010
208 / 207	230,624	287,022	268,077	242,632	304,818
308	162,108	99,624	118,370	152,493	176,639
2008	136,162	60,351
3008	78,851	81,328	95,217	113,983	115,396
108 / 107	54,472	55,082	69,109	85,595	106,271
508 /407	41,834	56,188	81,144	86,796	29,222
5008	34,713	41,962	52,193	68,649	70,143
Partner	22,882	26,699	31,799	35,500	40,030
RCZ	5,815	7,402	9,546	15,331	11,580
Expert	4,342	4,239	5,023	5,284	4,334
4008 / 4007	2,542	3,718	5,164	3,561	5,380
301	2,533	3,971	360
Bipper	2,024	3,364	4,781	7,678	10,827
807	1,806	2,946	4,607	6,207	5,562
Boxer	715	844	1,244	1,246	897
iON	571	460	3,092	1,926
206		2,251	41,283	80,962	115,310
607					1,228
Others	249	357	305	200	681
Total	782,243	737,808	791,314	908,043	998,318
% Europe	6.0	6.0	6.3	6.7	7.3

The crossover type vehicle saved the day, as usual

2015-19. The 208 was still the best selling model, but fairly static. The 5008 morphing from MPV to SUV in 2018 meant that now the SUV style of car had three of the top five places. The new Rifter LAV (Leisure Activity Vehicle) was soon flushed with success too. 

Market share loss was arrested and sales climbed back during this period. Buyer tastes were changing and the traditional car isn't so popular. Peugeot was moving with that trend, essential for survival and profitability. Some of the dead wood was being culled too. All moves in the right direction, including moving up into 4th place.

Model / Year	2019	2018	2017	2016	2015
208 / 207	224,024	229,141	244,830	249,066	230,971
3008	194,927	204,467	169,314	75,542	67,459
2008	166,357	179,770	180,830	177,735	154,959
308	143,067	155,330	158,645	196,059	214,419
5008	76,791	80,031	46,867	28,728	31,591
108	55,055	57,727	55,867	63,581	68,927
Rifter	53,619	9,089
508	40,846	12,620	22,762	37,747	43,410
Traveller	11,296	12,836	9,921	1,890
Boxer	3,700	3,031	2,446	1,839	951
301	1,269	2,121	2,409	2,307	2,175
Partner	997	20,105	27,077	28,199	24,066
iON	888	1,642	1,505	1,900	1,462
Expert	256	118	203	1,805	4,501
4008			836	2,037	2,442
Bipper			465	886	1,564
RCZ				468	4,210
Others	79	162	113	147	237
Total	973,171	968,190	924,090	869,936	853,344
% Europe	6.1	6.2	5.9	5.7	6.0

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo