Audi Brand Global Deliveries : 2025-26 (Q1)

After a 2025 where deliveries were down 3%, 2025 has started with a 6% reduction in numbers. It's a trend for legacy brands, so not surprising. 

But still, there is always a story behind shifts in volume. You can't always rely on press releases to get the true story as they are designed to portray things in a positive light. 

Regions: What may surprise is North America. As we see below, the US is down 30%! US tariffs must have had an effect and with no manufacturing there, has been left exposed. To a some extent, the end of electric car subsidies would simply add to the reduction in units sold.

China simply isn't a market foreign brands can rely on and continued reductions of deliveries is hardly surprising. Europe was a bright light, currently closing in on being responsible for half of total deliveries. 

Segments: This odd data breakdown from Audi does at least show that the larger models are the ones pulling down sales. 

Data & photo source: Audi (A5 & Q5).