Audi Brand Global Deliveries : 2025-26 (H1)

After a 2025 where deliveries were down 3%, 2026 has started with a -6% and -8% reduction in numbers. Combined -7% It's a trend for legacy brands, so not surprising. 

Audi has cut the small A1 and Q2 models, with the A3 now the introductory model. It is heading upmarket but that will inevitably reduce delivery numbers but hopefully increase margins to compensate.  

Regions: What may surprise is North America. As we see below, the US is down 17%. US tariffs must have had an effect and with no manufacturing there, Audi has been left exposed. To a some extent, the end of electric car subsidies would also add to the reduction in units sold.

China simply isn't a market foreign brands can rely on and that continued with a 19% drop in deliveries which is hardly surprising. Europe was a bright light, currently responsible for half of total deliveries. 

Segments: This odd data breakdown from Audi does at least show that the larger models are the ones pulling down sales. 

Data & photo source: Audi (A5 & Q5).