VW has been the leading brand as far back as I can go and I assume the Golf has been the top selling model for that time. VW's 14.1% is a historically low market share for the brand but as this has been the level for the past two and something years, it appears the slide has been arrested.
Škoda has been the second most popular brand here since 2017 but is finding VW a tough nut to crack. The Škoda Octavia is currently top and VW Golf sales have been falling quite rapidly in recent years. That hasn't been enough to change the top of the leader board though.
On a negative note, Opel was second as recently as 2016 but is currently 14th. Ford was third in 2018 but now lies in 13th spot. Now going upbeat, both SEAT (picture above) and Cupra are well supported marques here.
Asian brands are not as strong as some other countries in Europe but BYD (picture below) arrived during 2023 and already is making a splash with models like the Seal. It's up from 22nd in 2024.
The top selling models were:
Škoda Octavia - 5,207
VW Golf - 4,684
SEAT Ibiza - 3,787
BMW X1 - 3,778
Škoda - Karoq - 3,181
Toyota Yaris - 2,994
Dacia Sandero - 2,978
Škoda Fabia - 2,970
Dacia Duster - 2,787
Tesla Y - 2,761
VW Tiguan - 2,750
Cupra Terramar - 2,584
VW Bus - 2,501
Data source: Statistik Austria.
Traditionally Japanese brands were superstrong in Austria, especially before the mid 90s (EU accession).
ReplyDeleteBut if they trade their Mazdas for BMWs, who can blame them? :)
It is still striking to see BYD surpassing Tesla. From stable nr 8 and best selling model to number 20...
Elon Musk just said that Tesla isn't doing well in Europe but doing well elsewhere.
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