Nissan Global Sales : 2022-24 (2024 Q1-Q3)

Nissan is open with its global data, something few companies are so hats off to them for that. The data below includes Nissan, Infiniti and the Venucia/DongFeng joint venture in China. First, we look at production by country and then sales by region. The 2024 is for nine months in case you wonder why the fall in numbers. 

Production: Over the last two years there has been a shift in where vehicles are made. More precisely, Mexico and China. The former has increased from 12% of the total to 21%, eclipsing China as the largest manufacturing country for Nissan. China has dropped from 33% to 20% so from a third to a fifth. As for the rest, it's been fairly stable, Japan was up three percentage points to 20%  the UK two. Overseas production is at 80%, high by Japanese car company standards.  

Regional sales: It follows production as one would likely expect. China isn't as important as it used to be and managing the decline in that market while maintaining solid global sales figures is impressive. 

Some detail: In Japan, Nissan passenger cars were 192,000, Kei cars 148,800 and light commercial vehicles 29,400. The Note/Note Aura model sold 79,600 units, the Serena 62,150, the Roox  55,250 and the Dayz 40,200.

In China the Nissan brand registered 435,650 sales and Infiniti 1,650. Venucia brand cars 37,000 and Dong Feng JV sales were 22,700. The Sylphy (picture below) accounted for 240,200 sales, Qashqai 81,750 and the Altima 51,400.

For the USA, Nissan car sales were 250,600, light trucks 408,400 and Infiniti 42,600. The model breakdown was covered here (Nissan US model). 

Over to Europe where Nissan registered 275,800 sales and Infiniti 450. The Qashqai registered 115,700 sales and the Juke 75,650.  

Data & picture source: Nissan.