Honda / Acura US Model Sales : 2023/24 (Q2)

Both Honda and Acura have a good reputation in the USA. Honda in particular sells very strongly. Acura has its work cut out against several bigger selling premium marques, including fellow countryman Lexus.

Honda: The brand is up 12% YTD, with the CR-V up 20%and the Civic 38%. The Accord is down 19% and the HR-V up 41%. 

The CR-V is clearly the best selling car but for many years before it was the Accord, until 2014. In 2015, the Civic took over for just one year and then the CR-V has been top since. Those three are still on top but the HR-V looks destined to change that. 

Acura: A North American brand which doesn't even feature in Japan. It has occasionally been used elsewhere but without much success but it works well in the US.  

That said, sales are currently down 13%YTD but 64,000 units isn't to be sniffed at. It's currently based around three main models, the RDX crossover the only one up at the present (+28%).

The new electric ZDX (picture to the left) is an interesting one. Honda has a cousin in the form of the Prologue and it has relatives in Buick, Chevrolet and Cadillac. That's quite a family! It's built at a GM factory in Tenessee. 

Obviously, there are cost savings in sharing costs (which I think the industry doesn't do enough of) but the brands all have their own level of trim and sophistication so it's the way forward for the industry. 

Data & photo source Honda.