16 June 2023

Subaru Model Sales Japan : 2021-22


Subaru is big in North America and Australasia but is a minor brand among Japanese marques at home. It enjoyed a slight gain to 2.7% market share. 


It's never going to be anything more than that, relying on the above mentioned export regions to provide much needed volume. Kei models are sourced from other manufacturers and only achieved 12% of total sales for them. 

The Models: 

The Forester crossover SUV (pictured above) is now the main model, with the Levorg sports tourer drastically dropping sales. The Outback wagon (pictured right) did at least pick up many of those. 

The Rex (pictured left) is a new model which is coming from Daihatsu which is sold by that brand as the Rocky. It has just been introduced hence the minute sales thus far. 


The Chiffon Kei car (see below the chart) is also taken from the Daihatsu Tanto and has that popular boxy shape. This sort of collaboration is important with cars that presumably don't have the biggest of margins and little export potential.

Summary: Subaru is not reliant on its home market but the sales here are still very welcome. Its recent tie up with Toyota will no doubt assist Subaru in many ways. 

No comments:

Post a Comment