15 June 2023

Nissan Model Sales Japan : 2021-22










Nissan's domestic market share went from 10% to 11% so a more than useful improvement. Nissan's Kei car range gained a model but still slipped slightly to 38% of all Nissan sales. The minus in Others is minimal but with two data sources converging...

The Models: 

Of note was the..er..Note (pictured above) which went up 20,000 in sales. The crossover MPV Roox did well but did fall back somewhat. The Serena MPV held steady but the Dayz hatchback followed the Roox. 

The new Sakura EV (pictured above right) is basically an electric Roox and is shared with Mitsubishi (as the eK Cross EV). Then the Kicks and X-Trail are in the 18,000 bracket and the Leaf about 5,000 shy of that. The new Ariya (picture below the chart) is another electric vehicle that's been added to the range.

Summary: The brand is not the serious challenge it once was to Toyota but its nevertheless a strong performer among the brands that look up to the Big T.  


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