08 January 2023

Germany Sales : 2022










Registrations for December were up an impressive 38% and for the year +1%. That was quite a turn around! Of course, last year was a poor one, the worst since 1985. The '+/- diff' column below is for market share change.  

VW leads by a country mile but not quite to the same degree. Toyota reentered the top ten after being out of it for a while. It was as high as seventh back in 2007. The data supplier persists with combining SEAT and Cupra, one of the few remaining holdouts. I use the Formentor and Born sales to show Cupra volume. I'd say Cupra is cannibalising some sales from SEAT but combined there is gain. 

Audi passed BMW which I assume gave the brand some satisfaction. Lynk & Co arrived and had an immediate impact. The 'Other' figure (sonstige) at the bottom of the chart is getting larger and I wonder if that will be addressed at some point. 

Data source: KBA.




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