Land Rover Euro Sales (By Model) : 2000-2019

Land Rover is a popular SUV manufacturer with an expanding range of models to satisfy the many niches that exist. The original range was for many years just one, initially as a stop gap measure until steel was readily available after the war. In 1970, the Range Rover was added and it expanded from there.

The Series One Freelander was success in Europe

2000-04. Sales were in the 80-90,000 area at this time. By now the Freelander was a huge selling model in Europe. It was first mooted in the late eighties but due to financial constraints it only saw the light of day a decade later.

The Discovery had been around since 1989 and was ticking along nicely as the second most popular model. The original LR became the Defender after the introduction of the Discovery. Some were sold as light commercial vehicles and possibly they are being included here in the data.

	Model / Year	2004	2003	2002	2001	2000
	Freelander	46,055	42,877	48,535	53,366	58,549
	Discovery	16,485	16,941	17,906	19,776	18,899
	Range Rover	11,436	12,906	12,426	6,743	8,006
	Defender	9,006	8,374	7,446	5,326	7,350
	Others	84	0	18	14	9
	Total	83,066	81,098	86,331	85,225	92,813

2005-09. The Freelander was experincing ever increasing competition and volumes were affected. The second series came quite late in 2007 and although it gave sales a spike, they didn't return to the sort the series one enjoyed.

The new model Range Rover Sport arrived in 2005 and got a reasonable reception in Europe. The Series 3 Discovery barely lifted volume in 2005 but those two events helped create a peak in 2007 in excess of 100,000 sales. The GFC then hit in 2008, sending sales downward. 

	Model / Year	2009	2008	2007	2006	2005
	Freelander	22,835	28,461	40,894	25,642	35,334
	RR Sport	13,928	17,632	25,044	25,025	14,290
	Discovery	10,035	11,923	17,869	19,799	22,814
	Defender	5,520	8,089	8,190	8,663	8,564
	Range Rover	5,147	6,680	10,593	8,337	8,072
	Others	27	119	0	330	90
	Total	57,492	72,904	102,590	87,796	89,164

2010-14. This five year period was pivotal in lifting the company to another level. The Evoque arrived very much as it looked in concept stage. Few manufacturers are that brave but the decision was rewarded with success. It helped lift LR well past the 100,000 mark. The second generation RR Sport was well received in 2014 as had the new Range Rover a year earlier. 

The negatives were the Freelander was badly in need of a new direction and Defender sales seem to become only passenger car sales with commercial sale removed in 2011. That didn't stop the forward momentum and things looked rosy for the next five year period.

	Model / Year	2014	2013	2012	2011	2010
	RR Evoque	50,913	51,655	50,760	11,477
	RR Sport	25,959	15,565	15,701	16,750	17,965
	Freelander	17,059	21,135	18,323	23,642	28,333
	Range Rover	12,123	11,373	6,064	7,462	6,065
	Discovery	11,242	10,277	12,324	12,081	12,934
	Defender	1,218	831	985	1,464	4,136
	Others	21	35	3	0	0
	Total	118,535	110,871	104,160	72,876	69,433

The Land Rover company was moving at pace by this time

2015-19. All models were humming except the Defender, which was finally retired. The Discovery Sport replaced the Freelander and did much better than the last series of the latter. The Velar was then added and sales were in the 168,000 area. 

The new Discovery for 2017 wasn't the success I expected despite being a fine vehicle. The Evoque had lasted well but was ending its life cycle until being replaced in 2019 and the next Discovery Sport was due in 2020. This lead to sales dipping below 150,000. Still a good result but the new Evoque and DS were needed to lift things again. The recent Covid situation has put a damper on that. 

	Model / Year	2019	2018	2017	2016	2015
	RR Evoque	47,239	39,464	56,665	64,460	51,695
	Disco Sport	27,906	33,786	43,967	48,226	32,525
	RR Sport	26,752	25,171	26,324	28,607	28,329
	Velar	22,693	26,596	10,281
	Range Rover	11,765	12,412	13,739	13,700	14,550
	Discovery	9,917	13,294	16,718	13,276	12,515
	Defender				182	1,305
	Others	117	122	134	234	28
	Total	146,389	150,845	167,828	168,685	140,947

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Mazda - Mitsubishi - Nissan - Opel/Vauxhall - Peugeot Part 1 -
Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo