Opel/Vauxhall Euro Sales (By Model) : 2000-2019

Opel/Vauxhall (O/V) was a big brand in Europe, outselling VW in its heyday. I read somewhere that as r&d was sacrificed to 'assist' GM operations outside of Europe, which eventually that led to a reduction in reputation and margins were squeezed to try and maintain volumes. It became a vicious cycle that cost the brand and GM in the long run.

2000-04: In 1998, VW passed O/V and Renault also did so in the year 2000. That put O/V third by the time this analysis started. Still, sales exceeded 1.5 million at a market share just over 10%. By 2004, that share was down to 9% although third place was at least maintained. Were cracks starting to appear? Astra sales were down 160,000 but thankfully the Meriva compact MPV went some way in mitigating that.

Model / Year	2004	2003	2002	2001	2000
Astra	409,535	345,907	432,108	517,519	560,226
Corsa	367,581	368,876	422,112	465,592	404,522
Meriva	203,064	110,521
Zafira	190,692	224,204	242,295	242,821	204,301
Vectra	168,475	151,955	154,971	185,807	225,502
Agila	55,390	70,532	75,834	83,788	41,776
Signum	24,098	25,094
Combo	12,075	9,745	7,215	186	1,254
Tigra	7,587			625	16,389
Vivaro	7,005	6,485	3,568
Frontera	3,664	9,666	10,096	13,451	30,200
Omega	3,139	15,542	27,704	38,365	50,227
Others	2,041	2,633	10,461	3,758	2,671
Total	1,454,346	1,341,160	1,386,364	1,551,912	1,537,068

2005-09: Things stabilised for a few years but then the GFC intervened and that was tough for all car makers. What the total figures don't show was Pan-European market share continued to steadily fall and by 2009 it was 7.4%. Ford had also moved past its GM rival and fourth place was now the lot of O/V.

Model / Year	2009	2008	2007	2006	2005
Corsa	352,028	360,781	401,595	283,810	286,798
Astra	281,926	334,035	415,002	452,879	486,507
Insig/Vectra	149,805	86,305	106,642	116,622	129,827
Zafira	95,967	147,686	179,498	217,555	179,482
Meriva	83,661	102,768	132,024	164,647	178,167
Agila	59,594	48,118	17,265	27,703	37,077
Antara	11,443	18,863	26,065
Combo	7,723	11,412	10,377	13,585	12,297
Vivaro	5,702	9,215	8,839	8,539	8,014
Tigra	6,964	7,836	12,169	20,413	32,639
Signum	224	4,863	10,028	15,050	16,736
Others	2,676	3,653	2,894	1,513	2,725
Total	1,057,713	1,135,535	1,322,398	1,322,316	1,370,269

2010-14: As European sales started picking up again after the GFC, O/V did do better and even overtook Renault to win back third spot. Market share did shrink slightly, down to 6.8% by 2014. The popular Astra sold well over half a million in 2000 but was well under 200,000 by 2014. Total sales never reached a million through this five year period. 

The new Mokka was a help and  the Corsa was proving a consistent performer in terms of volume but I never understood why the Adam was introduced. A new concern was that while Europe was now moving toward lover CO2 emissions, the company was well behind where it needed to be. Was it worth GM continuing with Europe at all?

Model / Year	2014	2013	2012	2011	2010
Corsa	250,131	237,984	263,302	312,630	317,895
Astra	179,028	195,344	234,328	292,945	293,362
Mokka	127,777	70,946	5,308
Insignia	92,364	76,774	94,977	132,724	131,456
Zafira	82,311	85,373	96,342	72,547	90,276
Meriva	57,221	56,943	78,426	126,527	104,030
Adam	54,371	45,760
Agila	12,243	13,960	22,568	28,396	33,803
Antara	8,230	15,409	18,735	8,194	8,800
Vivaro	7,107	7,859	7,099	7,480	5,746
Others	9,297	11,873	10,056	1,888	7,640
Total	880,080	818,225	831,141	983,331	993,008

2015-19: It really wasn't going to work for GM so the business was sold to PSA in 2017. Ongoing commitments will be ongoing for some years, costing GM much more than it was paid for the business. At least the annual operating losses are done with. 

PSA wasted no time in turning the loss situation around and had remarkable success in stemming the losses. Making it a long term profitable business will be the next challenge and that will be a bigger issue to address. 

The Meriva MPV was retired, replaced in the range by the Crossland SUV. The Grandland took over from the Antara. Total European market share was down to 5.2% in 2019 and one suspects it will drop more yet while the recovery process runs its course. 

Model / Year	2019	2018	2017	2016	2015
Corsa	220,886	215,689	232,756	263,645	267,847
Astra	135,579	158,716	218,177	251,718	192,708
Crossland	116,441	97,103	39,548
Grandland	91,506	74,984	8,308
Mokka	77,796	120,344	170,550	164,659	163,138
Karl / Viva	47,236	47,877	49,372	56,834	28,510
Insignia	44,395	67,990	72,842	73,029	88,093
Adam	32,988	41,286	48,584	53,140	55,193
Combo	14,471	3,853	2,227	2,139	1,785
Zafira/Life	13,443	29,711	48,426	53,505	56,101
Vivaro	6,869	14,153	16,273	12,456	11,489
Meriva			27,579	50,761	53,295
Antara				1,168	6,329
Others	7,639	5,623	7,296	6,229	7,524
Total	809,249	877,329	941,938	989,283	932,012

For others in the series, please click on the brand name below.

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