01 January 2020

Mazda Global Sales (Model & Nation) : 2018-19 (FY)


Mazda does it's data on a financial year basis, not by calendar year. So here is the 2018-19 year which is closer to the 2017-18 in terms of time, being from April to March. For that reason they are listed below as 2017 and 2018.

Models: The CX-5 continued its trend of increasing its share of sales as the 3 model did the same but in reverse. The 2 did OK but the 6 continued its downward trend. The China only CX-4 was hurt by a sizable drop in that market for Mazda.


Model 2018 % +/-
2017 % +/-

CX-5 458,000 29.3 3% 445,000 27.3 19%

3 362,000 23.2 -18% 442,000 27.1 -6%

2 169,000 10.8 8% 156,000 9.6 0%

CX-3 161,000 10.3 1% 160,000 9.8 13%

6 136,000 8.7 -11% 152,000 9.3 -15%

CX-9 59,000 3.8 11% 53,000 3.2 26%

CX-4 56,000 3.6 -22% 72,000 4.4 89%

CX-8 35,000 2.2 169% 13,000 0.8 n/a

MX-5 31,000 2.0 -14% 36,000 2.2 -3%




BT-50 38,000 2.4 6% 36,000 2.2 -5%




Others 57,000 3.6 -14% 66,000 4.0 -21%

Total 1,562,000
-4% 1,631,000
5%

Nations: Looking at the larger markets, the USA and especially China were down. The market in China has become more challenging and Mazda says it stepped back from reducing margins to maintain sales volume. 


Nation 2018 % +/-
2017 % +/-

USA 287,000 18.4 -6% 304,000 18.6 1%

China 247,000 15.8 -23% 322,000 19.7 10%

Japan 215,000 13.8 2% 210,000 12.9 3%

Australia 110,000 7.0 -6% 117,000 7.2 -1%

Canada 72,000 4.6 -5% 76,000 4.7 7%

Thailand 70,000 4.5 30% 54,000 3.3 20%

Germany 69,000 4.4 0% 69,000 4.2 6%

Mexico 61,000 3.9 11% 55,000 3.4 4%

UK 42,000 2.7 2% 41,000 2.5 -16%

Others 389,000 24.9 2% 359,000 22.0 5%

Regions: North America has 27% of total global sales, with China dipping under 16%. With total sales down 4%, no region did that well.


Region 2018 % +/-
2017 % +/-

NA 421,000 27.0 -3% 435,000 26.7 1%

Europe 270,000 17.3 0% 269,000 16.5 3%

China 247,000 15.8 -23% 322,000 19.8 10%

Japan 215,000 13.8 2% 210,000 12.9 3%

Rest 409,000 26.2 4% 394,000 24.2 6%

Summary: Toyota has taken a small share of the company and that will help Mazda meet new technology demands being placed on car makers. However, a brand the size of Mazda will struggle as a mainstream product so it is realigning itself a more premium brand. That will impact on sales volume but improve profit margins in a challenging market place.

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