Australia Vehicle Sales By Brand : 1995-99

The Ford Falcon EF, from 1994-96. Popularity waned after this iteration

This information is for total vehicles, so you will see some truck brands too. As far as sales data goes, it starts to get thin on the ground prior to 1995, so if anyone would like to assist I could take the story further (out)back. Australia has a unique automotive post war history with it's own big cars playing a large part in that. GM Holden, Ford, Chrysler and even BL (having a brief involvement) all had Australian models.

This was an interesting time in Australia, a changing of the guard so to speak. Holden and Ford had been the big brands some time back but a battle was raging and that came to a head at this time. In 1995, Ford was leading Holden with Toyota third. Ford lost the lead in 1998 and hasn't regained it up to 2015 and unlikely to ever have it back. Holden was still in it and by 1999 there was nothing separating them and Toyota but a few hundred sales.

As for the rest, a few gaps further down my at times be due to incomplete data. Historical sales for the 'Lucky Country' are not easy to come by. Lexus arrived in 1990, but were combined with Toyota until 1998. Kia sold a few cars in 1995, seemed to disappear in 1996 and burst back on the scene in 1997.

European brands were not selling well apart from the premium variety. Japanese cars earned a reputation for dependability and in a hostile environment - otherwise known as the Australian climate - and large distances was not the place for fickle reliability. The absence of corners on long country roads negates the superior handling that Euro models offer.

	Make	1995	1996	1997	1998	1999
1	Toyota	120,949	121,209	126,046	156,414	149,975
2	Holden	122,973	124,229	119,630	149,024	149,593
3	Ford	137,862	132,205	130,215	128,814	126,897
4	Mitsubishi	65,028	61,079	82,285	84,142	69,923
5	Nissan	24,497	25,048	32,322	45,719	48,408
6	Hyundai	34,902	48,871	59,798	57,219	47,133
7	Honda	14,012	16,201	17,518	25,571	28,517
8	Mazda	28,151	26,890	30,977	27,080	26,690
9	Subaru	7,909	8,464	14,282	20,445	25,164
10	Daewoo	11,433	12,960	16,509	21,772	21,517
11	Mercedes	4,239	5,071	5,908	8,975	11,244
12	BMW	7,891	7,902	8,959	9,318	8,904
13	Suzuki	11,747	10,814	9,899	8,413	7,950
14	Land Rover	5,713	5,917	6,490	5,992	7,020
15	Daihatsu	10,682	7,388	7,303	8,134	6,418
16	VW	3,639	4,473	6,941	7,375	6,214
17	Isuzu	3,500	3,108	3,807	4,565	5,714
18	Kia			7,013	5,047	5,606
19	Chrysler	4,913	6,640	10,263	5,541	5,507
20	Volvo	4,187	3,802	4,580	4,233	4,337
21	Lexus			see toyota	1,876	3,088
22	Audi	1,671	2,173	2,519	2,346	2,890
23	Saab	3,065	2,925	3,234	3,000	2,628
24	Peugeot	2,954	1,948	2,870	3,006	2,453
25	Proton	1,232	1,373	2,627	3,182	2,263
26	Hino	1,084	911	1,320	1,732	1,887
27	Alfa Romeo				311	1,502
28	International	1,507	1,401	1,395	1,469	1,284
29	Kenworth	804	776	1,037	1,145	1,045
30	Jaguar	419	448	542	601	1,016
31	Mack	733	628	664	729	739
32	Porsche	272	295	616	754	608
33	Citroën	277	201	302	461	562
34	Freightliner	575	431	574	705	523
35	Scania	424	419	395	467	390
36	MG Rover			528	543	348
37	Western Star	305	265	245	353	305
38	Seat	1,859	975	366	75	266
39	MAN	187	152	108	164	164
40	Ssangyong		504	1,526	200
41	Renault	652	213
42	Others	310	1,740	814	757	153
43	TOTAL	642,557	650,049	722,427	807,669	786,845

Data source: VFACTS.