USA Car/Light Truck Sales By Nameplate : 2000-04

The Ford Taurus. Was it just bull?

This was a testing time for US brands due to pressure from Asia. Ford started the decade well ahead in the sales by nameplate stakes, but quickly slipped. The Ford Taurus Model went from 382,000 in 2000 to 248,000 in 2004 or 134,000 less in those years. The Toyota Camry through the same period held its sales volumes so Ford was feeling the heat from Japanese imports it seems. GM was doing OK with Chevrolet, GMC, Cadillac and Hummer, but Oldsmobile (being discontinued), Pontiac, Buick and Saturn not so. A mixed result then for GM.

In five years Hyundai went 18th to 11th ranked brand and Kia from 25th to 14th. Toyota introduced the Scion brand, BMW likewise with MINI, while Daewoo was withdrawn from sale. So things were sure changing in the USA.

One thing remained and that was Europe's inability to make an impact with mainstream cars. VW fell five places from 2001 to 2004 and BMW even outsold it by 2004. Makes such as Renault, Peugeot, Citroën and Fiat simplt stayed away, the right move you would have to say in view of US tastes.

	Make	2000	2001	2002	2003	2004
1	Ford	3,457,996	3,294,190	2,990,472	2,886,575	2,766,169
2	Chevrolet	2,604,705	2,681,189	2,633,800	2,642,565	2,747,368
3	Toyota	1,413,168	1,517,271	1,522,018	1,595,661	1,672,862
4	Honda	1,016,179	1,037,170	1,082,282	1,178,929	1,195,479
5	Dodge	1,455,718	1,255,763	1,264,782	1,223,302	1,189,894
6	Nissan	673,737	631,943	651,588	675,762	855,002
7	Chrysler	484,297	530,454	480,316	463,590	588,891
8	GMC	502,413	537,510	544,873	563,479	581,684
9	Jeep	495,434	455,417	459,796	440,559	427,239
10	Pontiac	613,548	456,664	441,203	408,594	419,962
11	Hyundai	244,391	346,235	375,119	400,221	418,615
12	Buick	404,612	405,678	432,017	336,788	309,639
13	Lexus	206,037	223,983	234,109	259,755	287,927
14	Kia	160,606	223,727	237,345	239,396	270,055
15	Mazda	255,526	269,602	258,213	258,865	263,882
16	BMW	189,423	213,127	213,880	240,859	260,079
17	VW	355,479	355,648	338,125	302,686	256,111
18	Cadillac	189,154	172,083	199,748	216,090	234,217
19	Mercedes	205,614	206,638	232,032	218,717	221,366
20	Saturn	271,800	260,730	280,248	271,157	212,017
21	Acura	142,681	170,469	165,552	170,918	198,919
22	Mercury	359,143	311,787	263,200	202,257	193,534
23	Subaru	172,218	185,944	180,020	186,819	187,402
24	Mitsubishi	316,496	322,393	345,111	256,809	161,609
25	Volvo	123,179	125,710	110,670	134,586	139,384
26	Lincoln	193,009	158,934	150,057	158,839	139,016
27	Infiniti	78,351	71,365	87,911	118,655	130,986
28	Scion			2,054	8,916	99,259
29	Audi	80,372	83,283	85,726	86,421	77,917
30	Suzuki	60,845	64,698	67,855	58,438	73,946
31	Jaguar	43,728	44,532	61,204	54,655	45,875
32	Saab	39,479	37,556	37,805	47,914	38,159
33	MINI			24,590	36,010	36,032
34	Land Rover	27,147	27,204	40,987	39,035	35,506
35	Porsche	22,410	23,041	21,318	28,416	31,471
36	Hummer	875	768	19,581	35,259	29,345
37	Isuzu	98,066	82,380	52,992	27,128	27,608
38	Oldsmobile	289,172	173,694	118,178	103,073	20,417
39	Bentley	456	452	552	397	2,479
40	Ferrari	1,020	1,140	1,204	1,312	1,346
41	Maserati			853	917	1,043
42	Th!nk				6,144	864
43	Lotus	108	120	108	96	679
44	Lamborghini	24	36	133	425	653
45	Aston Martin		302	487	519	600
46	Rolls Royce	350	300	200	178	413
47	Maybach				166	244
48	Daewoo	68,360	48,296	21,397
	Total	17,317,326	17,009,426	16,731,711	16,587,852	16,853,164