Sweden Top 4 Brands : 1970-79

Julie Andrews discovers the Volvo 244

The 1979s was a steady time for the top 4. The two local makes took charge, taking about 40% of the total sales. Ford, GM and VW were left fighting it out for the other two spots. The top 4's share of the total is shown at the extreme right of the chart, which remained stable.

A success story at this time in Sweden was Mazda. They entered the market in 1971 and was the 6th best selling brand by 1979. Nissan also entered around the same year and were 12th by decade's end. Japanese brands were making inroads during the 1970s.

The Saab 900. More stylish than the Volvo I must say

Total sales started the decade at 203,300 and finished at 215,300. A peak of 312,900 sales came in 1976.

Year	1st		2nd		3rd		4th
1970	Volvo	53,842	Saab	34,750	Opel-V	23,781	VW	20,674
1971	Volvo	51,403	Saab	34,101	VW	23,688	Opel-V	21,461
1972	Volvo	55,959	Saab	36,142	VW	24,971	Opel-V	24,831
1973	Volvo	59,556	Saab	37,530	VW	22,086	Opel-V	22,025
1974	Volvo	56,917	Saab	41,733	VW	30,086	Opel-V	23,053
1975	Volvo	58,139	Saab	44,250	VW	31,930	Ford	25,330
1976	Volvo	75,425	Saab	39,520	Ford	31,894	Opel-V	31,149
1977	Volvo	55,681	Saab	29,667	Ford	26,060	VW	22,755
1978	Volvo	49,831	Saab	27,427	Ford	22,043	Opel-V	17,969
1979	Volvo	55,780	Saab	29,838	Ford	22,813	Opel-V	22,141

Thanks to BilSweden for the data.

For others in the series, please click on the years: 2010-19. 2000-09, 1990-99,
1980-89, 1960-69, and 1950-59.