Mercedes-Benz Cars Global Deliveries : 2025-2026 (Q1)

After a 9% fall in 2025, 2026 kicks off with a 6% downturn. Not unexpected as it seems to be the norm for the industry, even at the premium end. 

Mercedes-Benz divides it's sales into three categories, Core, Entry and Top End, all of which lost ground evenly.

Data & photo source: Mercedes-Benz

Regions: Traditionally strong regions of Europe and North Amercia are doing well. The fly in the ointment is Asia, China is still an important market, but is less so with each passing year. The Rest was also down (11%) but accounts for just 4% of global deliveries.

Electric: Counting full electric and hybrid cars, 81,337 deliveries were made in Q1. That is just shy of 20%, which is lower than I expected. 

They matched the overall marque's 6% reduction in units delivered. Incentives being pared back in various places is affecting their success.