Dacia Brand Car/LCV Deliveries: 2025-26 (Q1)

Since 2021, Dacia has increased each year. Then suddenly it delivers a 16% drop in Q1 2026! Pressure from value focused Chinese carmakers has affected sales. 

Dacia's market share in its home market of Romania have dropped from 29% share in 2025 to just 18% in Q1 2026 which is big. The home market is very important to Dacia.

So is this volume reduction a realignment of volume for the brand or simply a short term hiccup? In a world of indulgence and excess, I like that a no frills, budget brand can survive and prosper. The questionably achieved advantage that Chinese brands have may put pay to that.

Data & photo source: Renault Group.