The data below is for all vehicles that Gaikindo reports. Sales for July were down 18% and also down 6% YTD. The market is subject to import duty to foster local manufacturing.
Toyota and its sub brand Diahatsu command half of total sales, down slightly on the 2024 total. Honda retains third spot but its market share is down to 9.8% compared to a full 2024 of 11.6%. With new entrants from China arriving in numbers, it is inevitable that market share will fall for incumbent brands.
BYD only arrived during 2024 but is already up to sixth spot,. The same time frame is with Aion, while Denza (picture above) seems to have just turned up in 2025 and is already making its presence felt. Disruptive times indeed.
Data source: Gaikindo.
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