Belgium Passenger Car Sales : 2025 (Jan-Aug)

Registrations were down 11% for August and -10% YTD.  That doesn't sound too good and it isn't as 2024 wasn't very good compared to better years.  

BMW became the best selling marque in 2021 and hasn't reliquished it since. The 11% for 2025 is its second best best ever market share (after 2024) in Belgium. VW is in second place, a brand that has had the lead on and off for many years.  

Mercedes-Benz moved up a place to third at the expense of Audi. The latter recently ended car manufacturing in the country which may have had a slight bearing on that. Tesla looks not too bad at 16th...until it's compared to last year's 10th ranking. With sales down 56% YTD, it's not going well. 

For the eight months so far Volvo was down 41% and Mazda dropped 58%. MINI was up 40%, Polestar improved its numbers by 37% and BYD gained 75% volume. Chinese brands haven't been that successful here so far and while some of their increases are impressive they are from a low level of sales in 2024.  

For the 2024 article, simply click on the link below:

By brand.

Data source: FEBIAC. Picture Source: BMW & MINI Belgium.