Retro models often fail or have a momentary spurt before fading away. The MINI did neither of those. In 2001, 25,000 were delivered and the popularity rose until it peaked in 2017 with 372.000 sold. Since then there has been a steady decline and for 2024 sales stood at 245,000.
A quarter of a million is still a goodly number and 2025 promises to lift from there with new models now available. Sales won't reach the 2027 peak again but the fact that it has been successful for so long is amazing.
Some may say the car isn't exactly MINI anymore but relative to how cars have grown in size generally it hasn't ballooned out excessively. It has also retained the fun to drive ethos which is essential.
The electric Aceman (picture above) has arrived but it is too early to have had any noticeable impact on sales figures. BEVs are not selling as was expected but still will be an important model within the range.
Data & photographs: BMW MINI.
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