22 July 2024

Stellantis US Model Sales : 2023/24 (Q2)







Stellantis is a huge amalgam of brands from the US and Europe. Here it's the US side of the company that's under the spotlight. There seems to be a policy of reducing unit sales.  

Jeep. An iconic brand that has had many owners but is currently settled in that regard. Sales are down 9% YTD with only the two Wagoneer variants in positive territory. 

The Grand Cherokee is the biggest selling but is -14.6% and at the other end of the list is the Cherokee which has been discontinued. 

RAM: It does mainly pick ups but also vans, the compact City which has been dropped and the larger standard van which experienced a 44% fall in sales. With the pick up also down 20%, Ram was collectively -26%. 

Dodge: Total sales were down 16% with the Charger contributing all of the reduction. The Durango SUV is the main model with just over 35% of al sales for the brand. The new Dodge Hornet will add sting to the range. It's based on the Alfa Tonale so a sensible cost saving.

Chrysler: It has a tiny range of vehicles which could be enhanced by Euro vehicles but hasn't been. It consists of a MPV and a large car. Sales were down just 8% despite a 49% drop by the 300 car. 

Fiat: It is an insignificant part of Stellantis USA but they persist with it. For 2024, sales are up 67% but only up to 470 units just in case you get too excited. The 500X and the 500e are the range available and the former has been axed.  

Alfa Romeo: The three model line up was up 2% thanks to the new Tonale. Alfa is a fringe player in the US premium segment but has found a niche in the market nevertheless.

Data & pictures: Stellantis. 

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