Global Premium Marque Sales : 2023

Total global sales of premium cars was up 14.6% for the ones listed below. It excludes luxury marques and brands. There are possibly some brands that would like to consider themselves premium and if you can think of worthy candidates missing, please drop a comment below. Numbers that are rounded are estimates based on information gathered. 

The BMW Group retains its leadership with over 2.5 million sales. Adding MINI puts a considerable distance between it and second placed Mercedes-Benz.  Audi's third place looks increasingly at risk with Tesla now breathing down its neck. 

Below then is a gap to Lexus and Volvo and then another to JLR and then it cascades down from there. JLR will do well to grow from here with Jaguar being turned into a boutique brand and Land Rover about where they want to be. 

Cadillac is facing headwinds in China but is hoping to enter new markets but retaining the same volume will be a challenge. Acura looks good but came off an unusually poor 2022. Polestar has hit a very low ceiling which isn't what they expected. They will be trying to rectify that. Fisker will disappear as quickly as it arrived.

China wants to enter the premium arena and already has a few in that field. Brand equity is very important at the premium level so nurturing that is what new entrants need to cultivate with care.