A small island nation it may be but one that releases car sales data so well done for that. I wish more were as open. The data is presented in a way consistent with a government agency, efficient but not entirely easy to understand some of the categorising. I did write for a clarification but they didn't respond. The 'Diff' column shows market share change so most were actually up in volume.
So here the statistics are presented as passenger cars only. Suzuki is the best selling brand and pulling ahead dramatically. It had 10.3% of sales in 2020 and now 26%. Kia was top a few years ago but was unable to go with them.
Five Aston Martin registrations are impressive as are the six Mclarens. I presume there are some nice roads to take advantage of their talents.
In summary, registrations were up 15% in December and up 17% YTD. I believe it's a nice place to visit though I've never been. Daniel says it's the best place.......
Data source: NLTA.
To the right are pickup sales, led by Mazda but hunted down by Toyota. It looked an unassailable lead too.
For the year, pickup registrations were up 10% on the 2022 figure. Green shading is up and yellow is down in sales volume.
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