Canada is very similar to the US in many ways and vehicle purchasing is very much one of them. The differences with pickup trucks are some models switch places, GMC is more popular (not in volume of course) and US brands run at 95% share, rather than 90% in the US. That last point of difference did surprise me.
Overall, pickup truck sales account for 11% of the US market and 14% of Canada's. I can't say that surprised me simply because I didn't know enough to have an opinion. If anyone wants to enlighten me more on the subject, please leave a comment. You don't have to register to do so but they don't appear immediately nor will they appear at all if being used to advertise something.
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