Sales were down 14% in December but the YTD result was an 18% uplift. Stock came through and back orders were met so the increase for the year was expected. Now that full stock levels are back to normal, the question is how will 2024 go?
The 'Diff' column below shows market share change, comparing 2023 with 2022. Most brands actually increased sales but those at the lower end of the increase lost market share. VW was top but the margin back to second was narrow so no complacency.
Kia's brief stay at the top came to an abrupt end but was close to another podium finish. Tesla had a good year although with its usual roller coaster ride. Land Rover got the stock required to sate pent up demand.
Electric cars took 31% of the market thanks mainly to incentives. The large "Others" figure at the bottom of the list is probably mainly for small kei car like Brommobiels.
Data source: Bovag.
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