Mazda is a small company for a mainstream brand. A recent alliance with Toyota is and will be an enormous help with technical assistance saving substantial financial outlays for new technologies. Going a bit more upmarket is a direction it is also pursuing.
As for registrations at home, they are spread over several models which is always a sound position in any business. About 150,000 sales p.a. is where Mazda is at presently. With the local market trending downward, that's well short of its best years but understandably so.
The Mazda2 compact hatchback (top picture) recorded 25,000 sales, The CX-5 SUV (above) 22,500 and the CX-30 crossover (left) 19,000. The CX-8 and Mazda3 both exceeded 16,000 units. Mazda sold 5,400 MX-5 roadsters.
Kei cars make up just 17% of Mazda's volume. To save on development costs they are all sourced from Suzuki. The Flair Wagon MPV (Spacia), Flair Crossover SUV (Hustler), Flair hatchback (Wagon R) pictured left and Scrum minivan (Every Wagon).
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