SUVs have permeated all spheres of the car market and perhaps the last frontier was the luxury class. It hasn't caused the end of other luxury classes but complimented them. The Urus is the biggest selling model here and accounts for over half the marques sales in Taiwan. For the next model, the DBX it's a similar story. Plus they are the sporty end of luxury SUVs and that works well here.
Moving on to the Bentayga, it took less than 20% of Bentley sales and the Cullinan just over that percentage. They are the more stately SUVs and not the sort locals are inclined to go for. Interestingly, in Singapore the opposite is the case and especially for Rolls Royce.
This sort of vehicle has carved out a definite niche for itself, not overrunning saloons and coupes but complimenting them. The year by year numbers show they are also gaining traction as they become more accepted and new models join the market. In a relative sense, the sky's the limit.
No comments:
Post a Comment