Italy Top 4 Brands : 1990-99

Opel Corsa a strong seller in Italy

Moving into the 1990s with a new data supplier, we see that Fiat is alone as the only local brand now in the top 4. The big winner was GM's Opel brand as it came from nowhere to be the second largest brand. Ford and VW had their moments but GM finished ahead for the decade.

The extreme right column shows the top 4 market share and one has to say the trend in other places held true here. The top brands have been unable to hold their share as import duties were abolished within Europe and makes from Asia entered the picture.

The Ford Fiesta likewise

Fiat slipped away noticeably at the end, but still had a good lead over everyone else. The chart below shows sales in thousands with market share under the '%' symbol.

	Yr	1st	Sales	%	2nd	Sales	%	3rd	Sales	%	4th	Sales	%	%
	1990	Fiat	835	36	VW	188	8	Ford	179	8	Ren	152	7	59
	1991	Fiat	713	32	Ford	253	11	VW	199	9	Ren	181	8	60
	1992	Fiat	754	32	Ford	256	11	VW	252	11	Ren	180	8	61
	1993	Fiat	544	32	Ford	174	10	VW	139	8	Ren	123	7	58
	1994	Fiat	578	34	Ford	156	9	GM	126	8	Ren	118	7	58
	1995	Fiat	569	33	Ford	149	9	GM	134	8	VW	130	7	57
	1996	Fiat	565	33	Ford	157	9	GM	136	8	VW	125	7	57
	1997	Fiat	793	33	Ford	222	9	GM	203	8	Ren	167	7	58
	1998	Fiat	681	29	GM	211	9	Ford	186	8	Ren	179	8	53
	1999	Fiat	619	27	GM	204	9	VW	185	8	Ren	181	8	51

For other years, simply click on the year: 1960-69, 1970-79, 1980-89,
and 2000-2013.