Ford NZ By Model: 2001-12

The very popular Falcon

Ford has always been a popular marque in NZ. Back in the days of the Escorts and Cortinas, it was the best selling brand. Unfortunately I don't have data for those days, but do for the 21st Century. So how has Ford NZ been doing over this period?

Below you can see models listed and the green column is the best selling model. The big Falcon has been the mainstay of the brand for the 2001-12 time frame. The medium sized Mondeo too has been popular, number two on the list. The Laser was a rebadged Mazda 323, which has been superseded by the Focus, the top model in 2012. Then I have listed three medium SUVs together, now just the Territory model being sold. Finally the small Ka from Europe has been replaced by the Fiesta over the years listed.

The 'Shr' column is the market share Ford achieved for passenger cars in NZ. This excludes pick up trucks, classed as commercial vehicles - Ford does quite well in this sector. In fact, the brand has always been number two in the country for this period of time if commercial sales are added. The 'Pos' column represents the position Ford took for passenger cars in the total market.

Yr	Falcon	Mondeo	Laser/	Esc/Expl	Ka/	Other	Total	Shr	Pos
			Focus	Terr	Fiesta
01	4,350	2,600	1,300	1,150	375	75	9,850	17.0	2
02	4,500	3,000	825	1,250	225	50	9,850	15.4	3
03	6,525	2,250	1,450	925	100	70	11,320	16.1	2
04	5,600	2,300	1,125	2,025	550	100	11,700	15.7	2
05	4,575	2,075	1,350	2,875	800	100	11,775	15.1	2
06	4,200	1,725	2,000	2,375	575	100	10,975	14.3	2
07	3,200	1,225	2,275	1,900	750	100	9,450	12.2	2
08	2,975	1,775	2,025	1,025	575	75	8,450	11.5	2
09	2,250	1,450	1,275	550	700	25	6,250	11.5	2
10	2,400	1,225	1,325	800	1,025	25	6,800	10.9	2
11	1,425	1,175	1,025	1,050	1,150	50	5,875	9.2	4
12	1,175	1,625	2,150	1,375	1,050	275	7,650	10.0	3
Avg	3,600	1,875	1,500	1,450	650	90	9,150

A big change has been the move recently to smaller cars in NZ. Fuel prices and the improvements made in comfort and engine power of these more compact offerings has minimised the benefits of big cars. The jump in the 'Other' column in '12 is due to the Kuga model finally being released, which was virtually the full 275 sales.

Data: LTSA NZ, without whom we would be in the dark about sales by model. Therefore a big thank you to them for making this list possible.