Jaguar UK 2024 Registrations - Curious (Jan-Apr)

I'm a fan of Jaguar cars but have not been a fan of how JLR has treated the marque of late. Some of the things I've heard about I can't understand but a recent development in the UK caught my eye, perhaps yours also.

To the right, there is a chart showing UK registrations for the first four months of 2024. January was reasonably good with a 30% increase but thereafter it's gone ballistic. Is April a sign things are tapering off? Time will tell.

Looking at the broader picture, Jaguar's market share in the UK grew from 0.9% in 2015 to a peak of 1.56% in 2018 and up to 2020. The continuity for those three years was impressive! 

Then a collapse down to less than half the volume in two years. That was harsh but Land Rover got priority when component supplies were at a premium. Then this sudden upturn again. Whatever the reason, the 2024 movement is too kneejerk to be purely market driven. Is it about catching up with back orders as supply has improved?

It's good to see a local make doing well in its home market which is the case everywhere else. I certainly didn't expect it, given JLR's recent actions regarding Jaguar. It has a wonderful history and that should be celebrated. 

Data: SMMT. Pictures: Jaguar Cars.

PS. If anyone has insight into these matters so as to shed light on things, please leave a comment (no registration required) or email me at rdc1234@gmail.com. Thank you.