Passenger car registrations are well down for 2024 in Iceland. They were -40% YTD and an eye watering -63% for August. Being a small volume market, a shipment of vehicles can change things quickly. The battle for the top spot has been volatile, with three different brands over the past four years.
The data below is for market share change in comparison with total registrations in 2023. Tesla has lost 81% of its share when sales are already down a half! Maybe there's a boat coming soon ladened with cars. It's surprising to see Land Rover so high in any market but the marque is obviously suited to the conditions of the country.
Data source: Samgongustofa.
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