Registrations were down a mammoth 28% in August and are 0.3% YTD or or just below zero percent. The slump in August is due to extra sales last year as certain incentives for electric cars were ending. It no doubt has other factors added to the drop but that would seemingly be the main one.
VW is by far the main volume player here with over double the lead over second placed Mercedes-Benz. With 19.2% so far this year, that's the highest percentage since 2016 with four months to go this year.
The three main premium marques all suffered some market share loss with Audi losing the most. Porsche isn't overly successful in Germany but seems to be remedying that in 2024. VW's Škoda has passed Audi but the advantage is marginal.
I estimated SEAT and Cupra based on Cupra models I do know and the rest an estimate based on 2023 in which I do have all Cupra sales by model. Sales for these two brands are not separated by KBA until sometime after the year has concluded. As B. Joel said, don't ask me why.
The same issue for GM US. Only Cadillac sales are released for the year but Chevrolet comes later so I've estimated the latter. I have sales for Genesis and Mclaren for 2023 so again estimates below for 2024. Zhidou sold nearly 500 units in 2023 but I didn't bother with that as electric cars are not doing so well and didn't want to guess what's happening with that brand. All of that to get extras down to 6,300!
The best selling models are the VW Golf with 70,070, VW T-Roc (54,107), VW Tiguan (42,372), Škoda Octavia (36,202), Opel Astra (33,395) and the VW Passat (33,108).
Data source: KBA. Pictures: Manufacturers.
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