Audi is the biggest premium marque here but BMW/ MINI is shadowing it closely. JLR is a solid performer here and if Land Rover LCV sales were added, it would be well ahead of Volvo. Porsche isn't a big brand here and I put that down to the Irish being a shrewd bunch. Porsche vehicles are well over priced and I don't think that has gone unnoticed here.
Data source: SIMI.
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