SEAT has been the problem child for the VW Group for many years but it seems to have found a way to sort it out. That is in the form of the new sporty subbrand Cupra. While SEAT went down 27% in production numbers, Cupra was up over 100% which brought the combined total to about even. For now profit is minimal but surely Cupra will help in that department in the future.
Data source: VW Group.
Cupra is based around the Formentor SUV and now the Born electric hatchback (picture above). In countries where SEAT is not a well established brand, Cupra is outperforming its older sibling.
Regional sales: VW combines regional sales with both marques but I assume they don't vary that much by region anyway. Europe is the place where things happen for the company. The Asia Pacific region is an undeveloped area and an attempt to penetrate there is now underway.
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